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Mike Shatzkin

Mike Shatzkin

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Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. In his nearly 50 years in publishing, he has played almost all the roles: bookseller, author, agent, production director, sales and marketing director, and, for the past 30 years, consultant. His insights about how the industry functions and how it accommodates digital change form the basis of all of the company’s consulting efforts.

Blog Entries by Mike Shatzkin

Why eBook Subscriptions Would Never Work

(8) Comments | Posted July 18, 2012 | 5:59 PM

First published on The Shatzkin Files

Another fledgling ebook retailing venture came through our office this month touting a subscription proposition. I told the entrepeneur "I'm skeptical of the subscription model for ebooks," and he said, "I know".

We had a great chat, but I'm...

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