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Miles Mogulescu

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Obama's 2012 Campaign Slogan: From "Change You Can Believe In" to "Things Could Have Been Worse"

Posted: 06/15/11 12:11 PM ET

After Monday's lackluster Republican presidential debate, it might be easy to assume that President Obama is a shoo-in for reelection. My analysis is, not so fast.

With unemployment likely to be above 8% come election time and no meaningful program that's likely to create large numbers of jobs other than jaw-boning, President Obama remains highly vulnerable. If Mitt Romney, Jon Huntsman or Tim Pawlenty prove capable of moving far enough to the right to win the Republican nomination and then pivoting far enough to the center in the general election to appear reasonably moderate, and can add a vice presidential candidate like Michele Bachmann or Rick Perry to keep Tea Party voters in line, it's entirely conceivable that Obama, like Jimmy Carter, could be a one-term president.

Remember back to winter, 2009, shortly after Obama took office with huge Democratic majorities in Congress. Many of us laughed as we watched the likes of John Boehner, Eric Cantor, Mitch McConnell and Jim DeMint spout off what seemed to be inanities and promised to make Obama a one-term president. Those of us who were progressives may have had reservations about the corporate-oriented economic team of Tim Geithner and Larry Summers whom Obama appointed, Obama's failure to rein in the Too Big To Fail Banks who had caused the economic crash and received hundreds of billions in Federal aid, the inadequate size of the stimulus, and Obama's refusal to go after high Bush officials who may have broken the law. But hope was in the air, a long-term Democratic majority seemed in the offing, and if Obama was a bit timid in his programs, there seemed time to fix things. Even if a little bit skeptical, we still had hope in Change You Can Believe in and never thought a year or so later the best we could say is Things Could Have Been Worse.

Flash forward less than two years. In January, 2009, when Obama took office, the unemployment rate was 7.6%. In November, 2010, when the midterm elections took place, unemployment was 9.8% (down from a peak of 10.2% in October, 2009). Moreover, by election time, the Democratic majority in Congress had failed to even pass a budget for the current fiscal year, nor to fulfill Obama's and the Democrat's campaign promise to return taxes on people making over $250,000 a year to where they were when Bill Clinton was president. Democrats thus lacked a narrative to explain the dismal state of jobs and income, except to make the argument that without the stimulus, things could have been worse. It might have been factually correct, but it wasn't much of an election slogan, and Republicans won the midterm elections in a landslide.

"Things Could Have Been Worse" didn't win the election for Democrats in 2010 and it's unlikely to be any more successful for Obama and the Democrats in 2012.

Keep in mind that no American president since FDR has won reelection when the unemployment rate on Election Day was more than 7.2%. Virtually no economists foresee unemployment dropping that low by November, 2012. Moreover, this has not only been a jobless recovery but wageless recovery. As Northwestern University's Center for Labor Market Studies Report:

Aggregate employment still has not increased above the trough of 2009, and real hourly and weekly wages have been flat to modestly negative. The only major beneficiaries of the recovery have been corporate profits and the stock market and its shareholders. Most holders of savings and money market accounts [i.e. most people saving for retirement or trying to live on their retirement savings] also are net losers due to declining real interest rates which have been in negative territory for many interest bearing and money market accounts.

Obama and the Democrats seem to have no program for increasing jobs and no appetite for finding one. They seem to have joined the Republicans in focusing on deficit reduction and the only debate in Washington is whether cuts should be bigger or smaller. If anything, the result is likely to be a double dip recession which will make the job picture even worse by election day.

So where does that leave Obama and the Democrats? They can argue that the Republican program of bigger tax cuts and more deregulation will just return the country to where it was under George Bush when the economy crashed. They're probably right that a Republican victory and a return to Republican policies will only make things even worse for the middle class. But by election day, that will be 4-year old history and the Bush recession will long ago have become the Obama recession. They can argue, truthfully, that without the stimulus, and the auto-bailout, unemployment would be even higher. But that's not much solace to people who are losing their jobs and their homes.

At least if the Democrats had a narrative to explain the economic decline, they might have a chance to rebut Republican talking points. They need to explain that it was caused by 30 years of deregulation and tax cutting that let to stagnant wages for 90% of the population, doubling of the wealth of the top 10% combined with massive tax cuts for the wealthy and corporations, starving of the government so it can't provide adequate services and protect the safety net, and an out of control financial sector that engaged in a Ponzi scheme that crashed the economy and dried up jobs.

Barack Obama is supposed to be the great communicator, but Robert Reich, far less of a public speaker than Obama, can explain in just over 2 minutes what Barack Obama has been unable to explain in over two years:


Such a speech from Obama would be a start.

Then Obama and the Democrats need to put forward a program to rebuild the middle class. As economist Jeff Madrick suggests, here's some of what such a program would call for:

We need more stimulus, an outright jobs creating program, tax incentives to keep jobs here, serious infrastructure and manufacturing investment by the governments, and perhaps a reconsideration of free trade policies. As far as I can see, Washington [including the Obama administration]just thinks we will blithely grow our way out of this.

With Republicans controlling the House and Republican filibusters blocking real change in the Senate, this kind of program probably stands little chance of passage in the next 18 months. But a compelling narrative of how deregulation and tax cuts for the rich got us into this economic mess, and a compelling program of what's needed to get out of it and restore a viable middle class would give the Democrats something to run on in 2012.

But don't count on it. Obama seems more intent on reassuring his friends on Wall Street who gave millions to his 2008 campaign that he's still their friend and they should give more millions to his 2012 campaign. He believes he needs to raise $1 billion to win reelection, and that's not going to come from lots of small donors. But no matter how much he raises, it still takes votes to win.

And a campaign theme of "Things Could Have Been Worse" just may not cut it, particularly with unemployment running well above 7.2% on Election Day.

If Republicans can manage to nominate someone who's not visibly crazy to head the ticket and attach a VP candidate acceptable to the Tea Party to prevent a challenge from the right, then a victory by a Romney/Bachmann, Huntsman/Rick Perry, or a similar presidential ticket in 2012 along with Republicans taking control of the Senate as well as keeping the House is more than possible. (Maybe Obama and the Democrats can just squeak in by convincing voters they're all that stands between Republicans and the end of Medicare; that is if Obama doesn't negotiate his strong defense of Medicare away in some "bipartisan" agreement to reduce the deficit.)

But with unemployment still at 7%-8% and no meaningful Democratic program to create jobs, I wouldn't bet the house against a Republican victory in 2012. And then the economic sh*t storm will really hit.

President Obama -- if you can't communicate a compelling narrative about the causes of the economic crisis and a plausible program to create jobs and economic growth, I'd keep an eye in the rear view mirror.

 
 
 
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HUFFPOST SUPER USER
sean alphonse
06:07 AM on 07/01/2011
Good one. I'd change the last clause of the last sentance, ("President Obama -- if you can't communicate a compelling narrative about the causes of the economic crisis and a plausible program to create jobs and economic growth, [I'd keep an eye in the rear view mirror].") TO PLEASE STEP DOWN AND LET US FIND SOMEONE WHO CAN.
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HUFFPOST SUPER USER
bessielil
trying to organize hummingbirds
11:51 AM on 06/16/2011
Your assessment pretty much mirrors mine so.......

What if Obama ACTED like a one term president and did as much as he is empowered to do, starting tomorrow, exactly the way his initial vision was articulated? It's not narrative time now; it's action we are longing for. That's the speech I want to hear. "This is what I stand for and for the next two years, I will not compromise, cave, or care about the venom infecting our Congress. Good people in high places are not enough when every appointment denied hobbles us... (and so on)
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Sherry Nicholson
10:21 AM on 06/16/2011
His campaign slogan should be: What is it you want me to do when I'm hamstrung at every turn by Republicans who only want to see me lose, who don't care what's best for the country? Elect me again and more Democrats in the House and Senate so that we can accomplish the goals I set in 2008.
09:18 AM on 06/16/2011
Progressives to the left of me, Tea Partiers to the right, here I am.
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John Kelley
08:49 AM on 06/16/2011
In 2008 there seemed to be wave of progressive Democratic change blowing across the nation. Yet today we have timid Democrats and aggressive Republicans acting like 2008 never happened. What happened? If you really think about it, Howard Dean's 50 state strategy in 2006 and 2008 led us to this current political impasse.

In Dean's push to populate the Congress with Democrats, a lot of questions were not asked about the true political affiliation of the would-be Dem candidates. So the expediency to fill seats brought in a wave of conservative "Blue Dog" Democrats that did not sincerely support the party platform and outlook. Howard Dean created a majority that could control Congress, but not a majority that could govern. To citizens, on the outside, this internal division was not visible, and all they could see was that the Democratic Party as a whole was ineffective. So in the 2010 midterms, the voters either sat it out or voted to go back to their old political abuser, the GOP, for one more useless try. Now the GOP is trying push this same electorate to go a step further and give them the drivers seat again. If only back in 2009 the Democrats had possessed a real governable majority rather than a politically expedient caucaus filled with Dems-in-name-only, we might be looking at an entirely different political situation today.

The lesson here is work to gain sincere advocates for your cause and don't settle for political expediency.
09:37 AM on 06/16/2011
What happened? The idea that taking water from the deep end of the pool to fill up the shallow end didn't change the water level of the pool. Obama cannot take money from producers, give it to others in the name of Social Justice and believe it will grow the economy.

Obama promised his stimulus (our money) would keep unemployment BELOW 8%. It has been above 8% for 30 months. He had a Debt Commission report to him last December and he's done nothing with hit. Only 6% of stimulus funds went to roads/bridges...shovel-ready projects. The rest went to his constituency, mostly public sector union employees and to contractors who supported in financially in '08 election.

Obama promised that in Obamacare, if you like your doctor and health plan, you can keep it. That's simply not true! About 70 million Americans risk losing their employer-provided care.

What Obama lost in 2010 were the independent voters. I saw a legitimate poll this week in which Independents disapprove of BHO's handling of economy by 70-22%. He will not win 20 states with those kinds of numbers.

The 2012 battleground states will be fought all in Obama-voting states from the 2008 election. He'll be on defense because speeches don't pay the bills of families on the verge of foreclosure.
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wayoutleft
my nano-bio coded in a period: .
01:04 PM on 06/21/2011
It is not possible to appeal to rational process when most ppl have to simplify economic policy into childlike-like swimming pool analogies, even though a simple explanation is on a file clip directly above the applet they're typing in. Its just not possible as long as any significant percentage of voters cannot understand economic policy in its own terms- but must reduce it to simplistic parallels to their checking account, colored balls in a box, or- as in this case- swimming pool water. The overall functioning of the national economy can no longer be grasped intellectually by enough ppl to support the right solutions.
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Scott Leland
10:20 AM on 06/16/2011
A very nice summation of the Democrats current dilemma! The Democrats don't have the cohesion that the Republicans do around their "core principles."
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eagleriderfxr
Ride free, but no free rides...
07:22 AM on 06/16/2011
It could have been worse? Don't you mean it could have been worser...............
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cfluffy57@aol.com
NOBAMA2012
07:09 AM on 06/16/2011
Hang in ther America, our HOPE & CHANGE will be here in 2012 when we (ELECT) a president who possesses leadership qualities. One who will put america ahead of his own self gain and (WANNA-BE) celcbrity staus. Oe who Americans will not be ashamed of. SAVE AMERICA,,,,,,,,,,,,NOBAMA2012.
09:19 AM on 06/16/2011
Name please?
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AZreb
equal-opportunity Independent heathen
10:03 AM on 06/16/2011
Bernie Sanders for president and Elizabeth Warren for VP - am writing in those names - for the first time in over 50 years of voting, will do write-ins in 2012.
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longtalldrink
Nearly all men can stand adversity, but if you wan
07:01 AM on 06/16/2011
But really, our choices for politicians are weak...across the board. Obama is meh, and so are the Republicans. They can't get enthusiastic about their candidates and we can't get enthusiastic about our bi-partisan lovin' President. The only ones with a horse in this race is big business and Wall Street. The rest of us are just the captive audience.
09:47 AM on 06/16/2011
Then if Wall Street runs things, why don't we just shut Wall Street down? Just shut it down entirely and make it go away.

The real corruption is in Washington DC. Career politicians who, no matter what they do unethically, many of them could campaign in a bathing suit on a street corner playing the piano and win re-election. Even in the 2010 election, the turnover was 20% tops. That's it.

If we downsize Govt's role in our lives, then you reduce the influence of big business in Govt. Take the money out of DC and leave in the hands of the people who earn it.

Lastly, she's only one example, but why has Sarah Palin endured the hit pieces by media for 2 years? Enough already. She is in the public eye, but can you name for me another former political leader who had 24,000 emails reviewed by the media??? how would you like that to happen to you? To Obama?

Maybe the outrageous scrutiny is one reason decent people choose not to run for high office.
06:29 AM on 06/16/2011
Barack Obama- a lovely idea that just didn't work out.
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cfluffy57@aol.com
NOBAMA2012
07:10 AM on 06/16/2011
Got that right. Time to (ELECT) a president who possesses leadership qualities. NOBAMA2012
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texas Big Dog
Pets rule the family Owners Follow with a bag
07:40 AM on 06/16/2011
agreed
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jcaunter
Profile: schizoid, INTJ, IQ145
05:40 AM on 06/16/2011
Obama, and most other Democrats for that matter, can not communicate the actual reasons for our ongoing economic collapse because he is in thrall to those who caused it in the first place. That also might explain the various red herrings and petty political games Obama and his team have been trying to distract the American people with since he got into office.

If the People were to see the corrupt sausage making behind the fluff Obama is trying to get them to focus on, they'd revolt.
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Manx
02:33 AM on 06/16/2011
Great post! You have a talent for putting things in a realistic perspective. My lament is that the stubborn Obama will lose in 2012 and take the Democratic Party down with him. He doesn't seem to care. We need a primary challenger for Obama but it's not very probable or realistic. That's why, as a liberal, I'm feeling more frustrated than ever.
02:03 AM on 06/16/2011
As an independant/unaffiliated voter I've always voted for the candidate I felt was closest to my opinions. But that changed in 2010...

I now vote for the candidate that scares me the least.
12:41 AM on 06/16/2011
The Federal Reserve is the reason behind the bubbles, with artifically low interest rates and cheap credit. Without this the bubble couldn't have happended, it would be virtually impossible. So regulations simply "try" and fix the problem by targeting the symptons e.g. the greed on Wall St. But this greed wouldn't had happeneded with easy credit policies at the Fed. Interest rates would had been much higher. Central economic planning (12 people sit on a board and determine the interest rate) is the problem. Not enough people understand this, and give FREE MARKETS a bad name because they look at the symptoms, not the cause.

And when people say that BUSH Tax cuts were bad/negative on the economy they are simply retarded. Firstly that peroid was a bubble (again the FEDs fault) when a bubble occurs aritifical wealth is created, not real wealth. Capital is misallocated (in this case real estate) rather then producing long-term job producing activities it goes into the malinvestment.

Without Bush tax cuts the rate of unemployement would had been much higher during that peroid. And the reason why more wealth over that period is going to the top is again the Fed. Easy credit policies. NOT tax cuts.
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timm0
It's impossible to have too many malasadas.
08:31 AM on 06/16/2011
Ah baggers.... where else could we turn for such comic relief?
09:52 AM on 06/16/2011
Right now, you have nothing going your way. The stimulus worked only for its intended recipients: Obama supporters, public sector unions, friendly govt contractors who supported Obama. Shovel-ready was the big lie, so we come to find out.

All you have is name-calling. I know that's what I would resort to when I'm losing big.

Is your name LeBron James?
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tehixe
Anything can change the nature of a man.
10:37 PM on 06/15/2011
It's a mistake to count Obama down on any issue. He's like Mark Wahlberg in The Fighter, he takes a beating for six round and then just when you expect him to go down he lands a liver punch that puts you on the mat. That's what happened with healthcare reform, financial reform, the DADT repeal... Everyone was rabbling about how nothing was getting done, and then before anyone could blink it was done. Obama is a no-drama President. He chugs along, doing everything deliberatively, no matter how hysterical the punditry gets.
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Chazet2
12:38 AM on 06/16/2011
A deal was done, but healthcare reform became health insurance reform, financial reform was a huge bill that did little, and which has been compromised because of a fatal flaw, and DADT repeal came to appease the base that would have gone ballistic over the extension of the Bush tax cuts without being tossed a bone, and Obama was not the one to suggest it even.
It isn't drama that Obama lacks, its a clue.
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JimR
08:17 AM on 06/16/2011
I love how you don't even mention Congress, as if they have nothing to do with passing legislation.
08:19 AM on 06/16/2011
Healthcare reform that does nothing to fix the problem - the COST of healthcare. Financial "reform", please tell me that was a joke, there has been NO financial reform. Check the current situation on Wall Street -exactly as it was prior to 2008-09, but bigger bonus money being handed out. Obama has been a zero in enacting serious legislation. Of course we now have a huge entitlement of health insurance - just what our economy needs an unfunded entitlement. I voted for the guy KNOWING he would get the troops home.....
10:08 AM on 06/16/2011
To add to Tom's points, the financial "reform" of 2010 did not even include a single page of reform of Fannie mae and Freddie mac. Not one page.

How do you ignore the $75 billion bailout of FM/FM? Just because these GSE's push and promote the idea of poor people living in homes does not make it immune to reform. The very fact that home ownership is a goal of politicians, regardless of the buyer's qualifications and risk to taxpayers, tells us how ideological Obama is. He is all about Social Justice, not about doing what is financially realistic.

Obama was a big recipient of Fannie Mae/FM donations for his elections. He won't turn his back on his special interests. But he campaigned as though he had all our interests at heart.

Maybe looking at his background could have kept this prolonged recession from happening and kept him in the Senate.
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tehixe
Anything can change the nature of a man.
09:02 PM on 06/16/2011
Financial reform has not yet been implemented in many respects, but that doesn't mean it doesn't exist. If it didn't fix anything, why are the banks pouring millions into trying to kill it?

It's a lie to say that the Affordable Care Act creates an unfunded entitledment. The nonpartisan CBO scores it as reducing, not increasing the deficit. The healthcare subsidies are fully paid for by fees elsewhere. Of course, I'm willing to give you the benefit of the doubt and assume that you've been duped, rather than that you're a liar.
09:25 PM on 06/15/2011
If this lame "lesser of two evils" strategy doesn't turn you off of the two-faced, one-corporatist-party voting scam enough to at least consider voting third party, then there is no hope for you.
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tehixe
Anything can change the nature of a man.
10:41 PM on 06/15/2011
I would consider it, but as a realist, I would reject it. A vote for a third party is effectively identical to a vote for the Republicans. A lesser of two evils is an unpalatable choice for sure, but even so, given that choice, what sane person would actually choose the greater? There are only two answers, and "I'll take the greater of two evils please" is the wrong one.

You can lament the two-party system. You can advocate for a better system. But you have to live in the world as it is now. Until we create a viable multiparty system, voting for a third party is choosing the greater of two evils.
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John Kelley
07:59 AM on 06/16/2011
You hit the nail on the head. Excellent point.
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timm0
It's impossible to have too many malasadas.
08:42 AM on 06/16/2011
Pure illogic seeking self-reassurance that your greater fear of the greater evil is justified. Decisions based on fear are often not base on rational thought.

Bottom line is this - if the voters continue to play the game as it's been laid out, NOTHING WILL CHANGE. Fact is that the lesser evil is still evil and that evil continues to be offered to the public by the two wings of the corporatist party. That will not change if massive donations continue to pour into their campaigns and they continue to govern in the manner they govern.

This game ends badly without the public taking control back from the overlord class.