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Mitch Rofsky
Mitch Rofsky has devoted his entire career to socially responsible business.

Mr. Rofsky has been present at the creation of a number of important progressive business institutions: the National Cooperative Bank (over $1 billion in assets), the Working Assets Mutual Funds (sold in the early 1990s, its successor maintains over $1 billion in assets; it also spun off the popular Working Assets/Credo Long Distance), Business for Social Responsibility (over 2,000 business members), and Better World Club (25,000+ members).

Mitch’s writing on business and politics has been published by The Los Angeles Times, The Boston Globe, The San Francisco Examiner, and many other publications and online at Common Dreams, Real Clear Politics, and many other sites.

Mitch started his career as an attorney for Ralph Nader, where he lobbied Congress for Public Citizen’s Congress Watch. (This was well before Nader became a politician.)

He then became the Executive Vice President of the National Cooperative Bank and President of its risk capital arm, the NCB Development Corporation, where he provided the funding that started Working Assets in 1983. Working Assets is now known as the progressive phone company, but Working Assets started out as a socially responsible money market fund. In 1991, Mitch became President of Working Assets Capital Management. Mitch was President as Working Assets expanded from a “stand alone” money market fund to a family of funds, including equity, balanced, and bond funds. Working Assets Capital Management was later sold to the Citizens Funds.

In 1992, Mitch became the first Chair of Business for Social Responsibility. There he served on the Board of Directors with such prominent business leaders as Ben Cohen of Ben & Jerry’s, Arnold Hiatt, former Chair of Stride Rite Shoes, as well as representatives of Reebok, Hasbro, and many other national companies.

After Working Assets was sold, Mitch started the American Consumer Insurance Agency, Inc. (ACI) to determine what “social responsibility” could mean in the auto insurance market. ACI later merged with several other companies to become Better World Club.

Mitch is President and CEO of Better World Club (, the only contemporary alternative to AAA and other auto clubs. Better World not only advocates for the consumer and stands apart from AAA’s “highway lobby” policy agenda, but also offers distinctive services such as the first travel company Carbon Offset program to fight Global Warming, discounts on membership fees for hybrid car drivers and mass transit pass holders, and the only nationwide bicycle roadside assistance, to name a few, along with nationwide 24/7 roadside assistance. It’s eNewsletter, Kicking Asphalt, was named “The Onion” of corporate newsletters by Eco Talk Radio.

Mitch also serves on the Board of Directors of the New Voice of Business ( the alternative “Chamber of Commerce” and serves as that organization’s representative to the American Council for Sustainable Business (, which is the coalition of responsible business organizations.

He is a graduate of the Wharton School of Finance and Commerce of the University of Pennsylvania and the Law School of the University of California.

If you would like to contact Mitch, his email is

Entries by Mitch Rofsky

Conservatives Can't Stop Re-Framing: MLK... Civil Rights... Jesus?

(2) Comments | Posted January 20, 2015 | 8:41 AM

Ten years ago, UC Berkeley Professor George Lakoff defined the concept of political framing in Don't Think of an Elephant -- The Essential Guide to Progressives.

Yet, conservatives "out-frame" progressives: Estate taxes are" death" taxes. The federal government is completely incompetent (Social Security? Medicare?). The marketplace is too perfect to...

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Most Disconcerting of 2014: Minimum Wage Increases Pass in States Electing Republicans?

(14) Comments | Posted December 31, 2014 | 10:25 AM

As we approach year-end, the most disconcerting result of the 2014 election season has been largely ignored: voters in four red states increased their minimum wage -- often by landslide margins -- while electing Republican senators whose party has opposed increasing the minimum wage.

Jonathan Gruber...

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The Wall Street Journal Endorses Campaign Finance Reform... Inadvertently.

(3) Comments | Posted December 2, 2014 | 12:18 PM

In the heat of the last two weeks -- Immigration, Ferguson -- we shouldn't miss that in its November 20th issue, The Wall Street Journal editorialized that the only reason Democratic senators blocked the Keystone Pipeline was that environmentalist billionaire Tom Steyer contributed to them.

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Here's How Obama Can Defeat the Republican Agenda: Endorse It!

(0) Comments | Posted November 3, 2013 | 6:19 PM

The government has reopened, but has President Obama learned the right lessons from the Republicans' hostility?

When most liberals wanted to expand Medicare, Obama Care went in a different direction. With its individual mandate and private insurance company focus, Obama Care was originally based on a proposal of the Heritage...

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Happy Birthday Citizen's United, the Most Naïve -- or Cynical -- Supreme Court Decision of the Past Century

(0) Comments | Posted January 21, 2013 | 3:14 AM

Much is being made of the failure of big money to buy many political races during this last election. In fact, big donors are being ridiculed because their candidate purchases were so wasted.

This failure is being used to undermine campaign finance reform, primarily the effort to overturn the Supreme...

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January's Most Important Vote: The Senate Vote to Fix the Filibuster

(3) Comments | Posted January 15, 2013 | 11:40 AM

While media attention has been focused on the "fiscal cliff," the January 1st vote and the upcoming debt ceiling battle, a more important vote is scheduled for the Senate next week: the reform of the Senate filibuster rules.

After all, the fiscal cliff "just" involved the budget. Senate filibusters now...

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Save the Estate Tax by Smartly Dedicating Its Funds

(1) Comments | Posted December 19, 2012 | 11:40 AM

An array of the best and the brightest from the U.S. business community, also known as the "super wealthy" -- including Warren Buffett and George Soros -- asked Congress on last week to strengthen the estate tax.

And just as Buffett did two weeks ago with regard to the Alternative...

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Reform the Alternative Minimum Tax: An Innovative, Progressive Plan

(6) Comments | Posted November 29, 2012 | 5:59 PM

In his first press conference following his reelection, President Obama said that he wanted to avoid the fiscal cliff and was open to "new ideas."

Well, President Obama, here's a new idea: reform the Alternative Minimum Tax (AMT) and then make it progressive. That is start with today's, current 29...

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Conservatives: "This Is The Most Important Election of Our Lifetime... Oh, Obama Won? Never mind."

(5) Comments | Posted November 14, 2012 | 1:52 PM

One Wall Street Journal pundit after another called this year's election the most important of our lifetime, a choice between European "socialism" and American "traditionalism."

I guess Americans prefer European socialism. But you won't hear that from them. (OK, the American right's misstatements aren't limited to election predictions. European socialism...

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Size Matters: Is Obama's Second Term Agenda Big Enough? It's Not Just About Talk -- It's About Performance

(13) Comments | Posted October 31, 2012 | 8:41 PM

Just two weeks before the election, President Obama finally released a second term agenda. "Good timing," said John Nichols of The Nation. People are paying attention. Really?

Mitt Romney is. While saying that his own agenda is one of "big ideas" that will change the country, he...

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Forget Losing the Debate -- Is Obama Losing the Liberal Moment?

(82) Comments | Posted October 8, 2012 | 1:42 PM

Although President Obama has faced no shortage of criticism about his debate performance, the criticism hasn't gone far enough. The president's showing called into question not just his approach to this one event, but his ability to extend that rare occurrence: the liberal moment.

The polls reflect...

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Romney Says Shareholders Have No Influence Over Corporations. Where Are Our Conservative Economists?

(13) Comments | Posted July 18, 2012 | 6:20 PM

Mitt Romney says that a new management crew took over Bain Capital in 1999 and ran the company differently than he would have. He indicates that he would not have indulged in the outsourcing that Bain's investments indulged in after Romney gave up his formal operational role in February 1999.

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Universal Health Insurance and the Failure of Liberal Framing

(5) Comments | Posted April 3, 2012 | 5:51 PM

To the right wing, the legal dispute over just one aspect of Obamacare isn't about the optimal strategy for health care delivery in the United States.

No, it's about the very nature of the U.S. economy, about whether America will remain America. The Wall Street Journal's Daniel Henninger

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Timing Is (Almost) Everything: Bain Capital, Open Marriages and Why There's No Such Thing as a "January Surprise"

(6) Comments | Posted January 20, 2012 | 5:40 PM

No political candidate wants their past sins exposed. Who wants your financial or sexual gaffes (which is really too weak a word) to be headline news?

But, the old line "What doesn't kill you makes you stronger" applies here. A terrible incident (especially more than one) can kill you,...

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The Greatest American Artist of the Past 50 Years: Woody Allen?

(184) Comments | Posted December 27, 2011 | 9:07 AM

An annual Washington rite will be televised tonight. The Kennedy Center Honors will be on CBS and -- for the 34th straight year -- Woody Allen will not be among those honored. Yet, Public Broadcasting's recent broadcast of a two-part biography on Woody Allen (Woody Allen: A Documentary) and the...

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There's History and There's History: The 2012 Election May Be the Real Thing

(13) Comments | Posted August 4, 2011 | 10:00 AM

It is one of the givens of American politics: Presidential candidates don't run campaigns from the philosophical extremes of their parties. They run them from the middle. Ben Wattenberg and Richard Scammon wrote a book about it, The Real Majority, back in the 1960s when they were concerned that the...

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The Rich Can Finally Put Their Money Where Their Mouths Are

(3) Comments | Posted April 19, 2011 | 5:48 PM

This year, tax week coincides with the Federal Budget battle, so perhaps it's no surprise when comedian Dennis Miller tells Fox News host Bill O'Reilly that Democrats want state and federal governments to take 51% of his income and he'd like a 1% refund so it's not more than half.

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History Reexamined: Watergate and John Dean -- What Did Nixon Know and When Did He Know It?

(3) Comments | Posted March 22, 2011 | 5:07 PM

Yesterday was the 38th anniversary of the historic Watergate meeting where White House Counsel John Dean told President Richard Nixon that there was a "cancer on the presidency." With the passage of time, the story of Watergate has congealed: Nixon authorized the "cover-up" but was ignorant of the...

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The American Dream (No, Not That One!): Bi-Partisanship? (It's Time for Obama to Wake Up!)

(20) Comments | Posted December 5, 2010 | 10:03 PM

Given the results of the mid-term election, perhaps it's inevitable that President Obama is again using the term "bi-partisanship". Unfortunately, it doesn't look like he's gotten any better at it.

During the first two years of his Administration, Obama acted as if wishing for Republican cooperation would make it...

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Facing Midterm Results: Do Liberals Really Want a One-Term Presidency?

(128) Comments | Posted November 2, 2010 | 12:15 PM

With the mid-term results coming in, a classic political battle is shaping up. Not between Democrats and Republicans, but between Democrats and Democrats.

President Barack Obama is now saying that he can't be seen as a "tax-and-spend" liberal. This may not be the accurate frame: Americans don't want presidents who...

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