Mitchell Markson
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Mitchell Markson is Global Chief Creative Officer and President of Brand Consulting for Edelman, the world’s largest independent public relations firm. He is responsible for campaign development, the strategic and creative direction of client programs, and developing intellectual property for the firm in the United States, Europe and the Asia-Pacific region.

Mitchell has been instrumental in counselling clients on PR-centric branding using the 3D Marketing & Communications model, Life Moment Mapping and goodpurpose (Edelman's brand of social purpose marketing where people, companies and brands act together to effect positive social change for mutual benefit). He has also championed new ways to communicate and developed creative, idea-based campaigns for a variety of companies including Microsoft, Ericsson, Shell Retail, Quaker, SC Johnson, the Côte D’Azur, KFC, Barilla, Brown Forman, Bacardi, GE Money, chemistry.com, leading food industry associations and several Unilever brands.

Mitchell has held positions at three top-10 international public relations firms and has won a Silver Anvil Award in the United States and three PRCA Outstanding Consultancy Awards in the United Kingdom. He holds a B.A. in English literature from Colgate University and an M.S. in international Public Relations from the School of Public Communications at Boston University.

Blog Entries by Mitchell Markson

Give Purpose a Chance, It's a Plan for all Seasons

Posted November 4, 2010 | 12:47:57 (EST)

A new 2010 Edelman good purpose consumer study reveals four-year personal commitment to purpose and growing expectations of brands and companies to do even more.

The holiday season, which is fast approaching, will surely herald the ever-growing spate of cause-related projects for brands, companies and citizens alike. Tis the season...

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Social Purpose Becomes the New Social Status in Business

Posted October 21, 2009 | 10:20:00 (EST)

A shift - both economic and cultural - is taking place. Finding one's purpose is not something happening in an ashram alone. It is happening in the boardrooms of global corporations and small businesses and in the living rooms of consumers all over the world. In an age of bonus...

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