According to amateur video and a report from Fox 5 Vegas, a man suffered from a heart attack while dining at Heart Attack Grill in Las Vegas. He was eating a Triple Bypass burger at the time of his cardiac arrest. The unnamed man is reportedly alive and recuperating.

The restaurant's now sadly predictive name was coupled with the even more unfortunate slogan, "Taste Worth Dying For." The incident comes just of one year after the death of the Heart Attack Grill's 575-pound, 29-year-old spokesman.

The Vegas owner of Heart Attack Grill, "Doctor" Jon Basso -- who is not actually a doctor -- first thought the man's cardiac arrest was a joke, but soon phoned 911. Basso told Fox 5, "I actually felt horrible for the gentleman because the tourists were taking photos of him as if it were some type of stunt. Even with our own morbid sense of humor, we would never pull a stunt like that," he said.

Watch Fox 5's full report on the incident, below: