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Molly Borchers
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Molly Borchers is a senior communications strategist for (W)right On Communications and writes at FreePRHelp.com. She has been in the PR game for a decade and has worked at the Department of Energy, Environmental Protection Agency, and large & small PR firms all over the country. As a publicist, she has secured media coverage in top outlets — Wall Street Journal, CNN, ESPN, Mashable and Wired just to name a few. In 2014, she was named one of San Diego’s top 25 emerging leaders in their 20’s by San Diego Business Journal. She is also passionate about yoga and wellness and is a certified yoga instructor (RYT-200).

Entries by Molly Borchers

3 Tips for Getting PR for your Startup

(0) Comments | Posted May 7, 2015 | 7:53 PM

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I was recently speaking to someone about my friend Sara Davidson, who runs Hello Fearless, a school for female entrepreneurs. The first words out of this person's mouth were, "Man, Sara is killing it! She's all over the media!"

It's true...

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12 Tips to Network Like a Boss

(2) Comments | Posted April 17, 2015 | 9:01 PM

When I was a bright-eyed 22-year-old college graduate, I emailed my resume to hundreds of companies hoping to break into public relations. I landed a job at the only PR firm that called to interview me because I knew someone who worked there.

Years later when I was freelancing, my...

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Q&A With theSkimm Co-Founders Danielle Weisberg and Carly Zakin

(1) Comments | Posted January 29, 2015 | 10:14 AM

As a public relations professional, my job requires me to stay top of the news. But just like anyone else, I am constantly feeling overwhelmed by information. Up until 2013, I thought Twitter lists were the best way to distill the day's news nuggets into digestible chunks. That is, until...

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Public Relations Has a PR Problem

(5) Comments | Posted October 6, 2014 | 7:06 PM

For an industry centered on managing a brand's reputation and image, it seems like PR practitioners need to do some damage control of their own.

Allow me to wax romantic about the public relations profession for a moment. I got into this business because I love the news. That...

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Measuring the ROI of Public Relations: Five Experts Weigh In

(0) Comments | Posted March 26, 2014 | 4:47 PM

Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated wasn't...

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No One Admires Your 60 Hour Work Week

(4) Comments | Posted January 31, 2014 | 3:32 PM

I'm going to let you in on a little secret.

I only work about 40-45 hours a week.

My mother is probably reading this and laughing. (Hi, mom!) To her, no one should work more than 40 hours a week unless they're getting paid major overtime. But that's...

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Is the 'Internet of Things' Marketing's Next Big Thing?

(0) Comments | Posted January 22, 2014 | 10:59 AM

As a child, The Jetsons was one of my favorite cartoons. It gave me hope for a future and seemed like a perfect utopia -- much preferable to its stone-age counterpart, The Flintstones. I thought surely by the time I'd be a high school student in 1999, I'd have a...

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