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Morra Aarons-Mele
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Morra Aarons Mele is the founder of Women Online, a consulting firm for companies, not for profits and political campaigns seeking to mobilize women online. She is a blogger and former political consultant. Morra’s Internet experience spans politics and the private sector. She is the Co-Founder of the non-profit Role/Reboot. During the 2004 Presidential Election, Morra was the Director of Internet Marketing for the Democratic National Committee. Morra worked in various roles at leading online companies, including iVillage.com and iVillage UK. Morra has degrees from Harvard and Brown University. She is active in local politics, and represented Washington, DC’s ANC for Ward 2B. She lives near Boston with her husband, children, and menagerie.

Blog Entries by Morra Aarons-Mele

Tweeting the Huntsman Daughters: Social Media #Fail

Posted January 12, 2012 | 1/12/12

Tuesday night, as I monitored the #FITN (first in the nation) New Hampshire primary Twitter stream, I noticed some unsettling and -- what I found to be -- rather inappropriate remarks being tossed around about Jon Huntsman's daughters.

It's not unusual for people of the Twittersphere to say...

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New Hampshire, Election 2012 and Social Media: Trends Thus Far

6 Comments | Posted January 10, 2012 | 1/10/12

Tonight, I'll be providing coverage of the first in the nation New Hampshire primary on ABC's local affiliate, WCVB, here in Boston. In comparison to many years past, the 2012 Republican race got off to a late start and has been turbulent, if entertaining to a Progressive. Candidates' poll numbers...

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Working Like a Man

2 Comments | Posted December 12, 2011 | 12/12/11

There is constant discussion about whether women, tech startups, and ovaries mix. Despite the fact that women start small businesses at a faster rate than men, the hand-wringing only seems to reach a wide audience when the startup in question is in the tech or social media space, and it...

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What Women Are Teaching Men About Work-Life Balance

Posted November 7, 2011 | 11/7/11

In a recent interview with Charlie Rose, Facebook COO Sheryl Sandberg stated, "If you survey men and women in college today in this country, the men are more ambitious than the women ... and until women are as ambitious as men, they're not going to achieve as much...

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We Need to See Men Care

Posted October 20, 2011 | 10/20/11

I travel a lot for work, and I usually feel terrible guilt about leaving my two little boys. But I had a transformative moment while Skyping with my husband back home. Because I'm away, he'd had to leave work early to relieve the sitter. And the boys had an amazing...

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I Know How She Does It

Posted September 15, 2011 | 9/15/11

By Morra Aarons-Mele and Ellen Galinsky

By now, you've probably seen the trailer for I Don't Know How She Does It, based on the novel of the same name by Allison Pearson. Kate Reddy, played by Sarah Jessica Parker, is in a constant struggle to meet...

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We Are Still the World -- Mom Bloggers in Africa

Posted July 25, 2011 | 7/25/11

I'm from the We Are the World generation -- when I was a kid, watching all my favorite pop stars sing for Africa shaped my view of the world. Now the celebrity charity endorsement is a cliché, but in 1985 it sent chills down our spines. We are the World,...

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Between Mothers and Daughters: It's Still a Man's World

Posted June 21, 2011 | 6/21/11

Ellen Galinsky and her daughter Lara are two remarkable women. They led a panel at the Work Life Legacy Awards in New York featuring several remarkable mother daughter pairs. The mothers were super successful career women. The daughters, poised and confident, made it...

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Starbucks and Makeup: The Daily Ritual of the At-Home Worker

Posted March 23, 2011 | 3/23/11

If I asked you if you work "mother's hours," what would come to mind?

It turns out "mother's hours" is a term of art used to refer to jobs that provide the flexibility around family priorities. It can mean working a compressed day, or working from home while making...

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Million-Dollar Mommy Blogging: Reinforcing the Feminine Mystique?

Posted March 1, 2011 | 3/1/11

So far, 2011 hasn't been a good year to be a woman in America. Your health is under attack from Congress, your wages are in jeopardy and you're still not at the power table.

Unless, apparently, you're a mommy blogger. This week's New York Times Magazine featured...

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The Shifting Roles and Expectations for Men and Women

Posted January 25, 2011 | 1/25/11

When I was 21, the man I was madly in love with turned to me and said ruefully, "I mean, what can I do that you can't do? I don't know what I'm supposed to be. What's the point of being a guy?" I seem to recall that we were...

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Maternity Leave, Unplugged

Posted October 29, 2010 | 10/29/10

In my work world, a day out of the social media spin cycle leaves one feeling out of touch; how to manage two months? Sitting here waiting for a baby who doesn't seem to want to come and feeling very antsy being off work... I'm staring down the face of...

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Working Mom Guilt is a Political Issue

Posted October 18, 2010 | 10/18/10

At what point does working mother guilt become a political argument? Now. In this year of the "Mama Grizzly," it's important that women feel the political choices they make support their own personal life choices. It also helps that women feel the candidates we support understand our choices and dilemmas...

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Screw Work Life Balance: We Need Work Life Policy! Join the Movement at BlogHer

Posted August 2, 2010 | 8/2/10

For over two years, The Four Hour Work Week has been a national bestseller. Why? Because most of us resent feeling tethered to our jobs, and we know we could still do great work even if we had the ability to control our schedules and factor family needs into our...

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Entrepreneurs: Not Who You Think They Are

Posted July 23, 2010 | 7/23/10

If I say "entrepreneur," whose image flashes into your head? Is it Mark Zuckerberg, who founded Facebook barely out of his teens? Is it a bunch of brash twentysomethings coding madly on their way to Silicon Valley stardom? If you're a young mother, as I am, it might be that...

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Happy Father's Day? Piling on the Men in Our Lives

Posted June 20, 2010 | 6/20/10

He turned to me and said, "I think it's shitty that on Father's Day, the New York Times tells me I don't carry the burden of parenthood as much as my wife." All day long, my husband and I have been in a fierce debate over new research...

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PBS's 'This Emotional Life': Clinical Depression and Motherhood

Posted May 7, 2010 | 5/7/10

When you tell people you are pregnant, they are usually excited for you. Especially when you are a 31 year-old married woman. Friends' voices rise several octaves in shrieks of congratulations. You are expected to respond with similar enthusiasm, jump up and down a little bit, and grin unreservedly.

...
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The Food Revolution, The Work Revolution

Posted April 1, 2010 | 4/1/10

At the inaugural White House Forum on Workplace Flexibility yesterday President Obama stressed the profound disconnect between the needs of our families and the demands of our workplaces. As a whole our culture sees flexibility as a special perk for women rather than as a critical part of...

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The Mommyblogging Mystique

Posted March 15, 2010 | 3/15/10

If you're a mom, you probably work. But isn't there at least a little fantasy piece of you that would prefer to work when you wanted to, or from home? Wouldn't you love to have a personal brand that allows you to get recognition and respect without having to show...

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Adopt a Massachusetts Voter and Defeat Regressive, Anti-Woman Scott Brown

Posted January 12, 2010 | 1/12/10

Like many Massachusetts residents, I'm banging my head against the wall when I look at the tight poll numbers in the special Senate race between Martha Coakley and Scott Brown. Apparently, mobilized conservative voters in Massachusetts want to "make a statement." So I'm asking you to...

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