Super PAC Ads of the Apocalypse -- and Unilateral Disarmament

02/08/2012 10:52 am ET | Updated Apr 09, 2012
  • MP Nunan Veteran Foreign Correspondent; Creator of TV comedy 'Even Small Wars Look Big From Up Close'

President Obama's (non-coordinated) "Priorities USA Action" is the latest Super PAC whose organizers have to used the phrase "unilateral disarmament" to suggest a move they absolutely, positively, can't possibly make, because it's the equivalent of electoral self-destruction given the avalanche of Super PAC ad spending.

Have you ever wondered about the rhetoric? And why Super PAC ads sound so apocalyptic? Maybe it's not an accident.