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Super PAC Ads of the Apocalypse -- and Unilateral Disarmament

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President Obama's (non-coordinated) "Priorities USA Action" is the latest Super PAC whose organizers have to used the phrase "unilateral disarmament" to suggest a move they absolutely, positively, can't possibly make, because it's the equivalent of electoral self-destruction given the avalanche of Super PAC ad spending.

Have you ever wondered about the rhetoric? And why Super PAC ads sound so apocalyptic? Maybe it's not an accident.