N. E. Marsden
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N. E. Marsden is a former educator who researches and writes about the blurring line between advertising and entertainment. She is the volunteer coordinator of FIT Media Coalition on Embedded Advertising -- more than 50 consumer advocacy organizations and professionals seeking transparency and child protection in embedded advertising practices, including product placement, product integration and branded entertainment. For information visit FITMedia.org.

Blog Entries by N. E. Marsden

Insider: Playboy Was In Bed With Producers of The Playboy Club

16 Comments | Posted October 17, 2011 | 17:10:30 (EST)

Playboy's involvement in producing NBC's The Playboy Club has been absent in the controversy surrounding the now defunct TV series. On September 19, the show's writer and showrunner told The Hollywood Reporter that Playboy's production arm, Alta Loma Entertainment, was an executive producer on the series.

"Alta...
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Phantom Assets: Undermining Corporate Elections and Shareholder Rights

Posted July 21, 2010 | 14:04:00 (EST)

Every once in awhile, a journalistic ray of light exposes how far our financial system has veered from anything resembling objective reality.

New York Times blogger Steven Davidoff, AKA "the Deal Professor," recently demonstrated how a hedge fund which does not own any "real" interest in a firm can...

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Corporate Absolution of Tiger? Blame "Citizens United"

Posted April 12, 2010 | 11:59:08 (EST)

Just months after the Supreme Court added yet another boulder to the edifice of corporate personhood, Nike has pushed the boundaries to something resembling corporate priesthood.

We knew Citizens United was trouble.

So now Nike, brandishing court-sanctioned human qualities, feels empowered to cast judgment (or lack of same) over...

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Proposed FCC Rules Will Put Glenn Beck on the Gold Standard

Posted December 14, 2009 | 10:45:05 (EST)

Glenn Beck's gold problem may soon be moot. The Federal Communications Commission (FCC) is considering rule amendments that will set a higher standard for disclosure of paid endorsements on broadcast and cable television. Beck is a poster child for the proposed amendments.

The Fox News commentator bullishly hypes...

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Health Care Rationing: Why the "R" Word is a Red Herring

Posted November 21, 2009 | 17:30:28 (EST)

America has long needed a rational discussion of what we as a society are willing to pay for in a health care system and how best to provide it. Part of that discussion is rationing.

For example, it is fair to say that most Americans do NOT want to...

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This Is Your Brain On Wall Street

Posted June 19, 2009 | 13:20:20 (EST)

What does a stock trader have in common with a cocaine addict anticipating a fix?

A lot, when you're looking at functional MRI scans of their brains. In both cases, red and yellow embers light up the nucleus accumbens, the command center for anticipating reward.

Ah yes,...
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Neurofinance: Gaming the Human Brain?

Posted May 4, 2009 | 19:01:27 (EST)

Wall Street has come up with a new twist on "insider trading" -- brain science.

Welcome to neuroeconomics and neurofinance -- controversial fields of research that give new meaning to the term, Pandora's Box.

For more than a decade, the advertising industry has used functional MRI (fMRI) and...

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Stealth Advertising: The Dangerous Sound of Media Silence

Posted August 8, 2008 | 17:40:36 (EST)

There's nothing philosophical about it. When a press release from 23 watchdog groups falls in the media "forest" and nobody hears it, as far as the public is concerned, it doesn't exist.

The same is true when advertising executives lobby FCC officials in closed door meetings that, from the...

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Embedded TV Ads: Here Comes the Spin

Posted July 25, 2008 | 18:34:00 (EST)

Product placement is finally on the FCC's radar, and pro-industry magpies are out in force trilling a consistent message: "Back off, Big Brother." We should not be surprised. Nor is it any wonder that a press release urging the FCC to take action, issued by 23 watchdog groups, including Campaign...

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