America has long needed a rational discussion of what we as a society are willing to pay for in a health care system and how best to provide it. Part of that discussion is rationing.

For example, it is fair to say that most Americans do NOT want to...

What does a stock trader have in common with a cocaine addict anticipating a fix?

A lot, when you're looking at functional MRI scans of their brains. In both cases, red and yellow embers light up the nucleus accumbens, the command center for anticipating reward.

Ah yes,...

Wall Street has come up with a new twist on "insider trading" -- brain science.

Welcome to neuroeconomics and neurofinance -- controversial fields of research that give new meaning to the term, Pandora's Box.

For more than a decade, the advertising industry has used functional MRI (fMRI) and...

There's nothing philosophical about it. When a press release from 23 watchdog groups falls in the media "forest" and nobody hears it, as far as the public is concerned, it doesn't exist.

The same is true when advertising executives lobby FCC officials in closed door meetings that, from the...

Product placement is finally on the FCC's radar, and pro-industry magpies are out in force trilling a consistent message: "Back off, Big Brother." We should not be surprised. Nor is it any wonder that a press release urging the FCC to take action, issued by 23 watchdog groups, including Campaign...