Nancy A. Shenker
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Nancy A. Shenker is the founder and CEO of theONswitch, a New York-based marketing company and nunumedia, a publishing venture she launched in 2010 with a line of business comic books. Her latest book, with Lindsay E. Brown, is a guide for young women entering the working world, entitled Don’t Hook Up With the Dude in the Next Cube: 200+ Career Secrets for 20-Somethings.

Her blog, Bad Girl, Good Businessis all about selectively breaking rules (in business and life) in order to prosper.

Nancy was formerly a marketing executive at Citibank, MasterCard, and Reed Exhibitions. She is a graduate of the University of Michigan and New York University’s publishing program. She conducts workshops and webinars on personal branding, social media, public relations, and e-marketing.

Entries by Nancy A. Shenker

Boomers: Rewire Yourselves Or Die

(7) Comments | Posted May 25, 2016 | 4:35 PM

How can boomers compete and thrive in a millennial world?

I turned 60 in February and at least once a week, I have a moment of self-pity and self-doubt. Millennials now comprise the majority of the workforce (53 million of them!) and the media is filled with tales...

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The Truth About Summer Interns

(0) Comments | Posted May 24, 2016 | 11:45 AM

Yup -- it's that time of year again.

I've been writing about "the summer intern thing" practically since I started my business. Today, I was quoted in an article about how to find a rewarding internship. (In addition to being a marketing sage, I apparently have become an expert on...

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Retirement May Be A Lot Greener For These Boomers

(2) Comments | Posted November 17, 2015 | 4:25 PM

From chemists to horticulturists...from retailers to investors...the legal cannabis market seems to be sprouting a new crop of second-phase professionals. Men and women over 50 are seeing the business opportunities in this rapidly-expanding industry and repurposing their talents to pursue cannabis-related careers.

I just attended the 4th Annual Business Conference...

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The People in Your Inner Circle Can Make Your Life Richer

(0) Comments | Posted November 16, 2014 | 10:22 PM

As we craft our business plans for next year, we focus on our profit objectives, marketing efforts, and ideas for innovation. Here's another category to ponder: Who are those people in my business life who truly "have my back"?

He or she may be a vendor and partner who will...

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The Summer I Met My Daughter

(0) Comments | Posted July 22, 2014 | 12:00 AM

When my daughters were little and we went summer clothes shopping, I got to make all the decisions. Quickly and efficiently, I combed the toddler department for bathing suits and shorts. The girls liked blue and yellow and hated frills. I selected clothes and they wore them.

As they entered...

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Do You Know the Zuckerbergs of the Snack Food Industry?

(0) Comments | Posted July 8, 2014 | 12:36 PM

I recently attended the Fancy Food Show 2014 and was struck by the number of young people who leave college or corporate careers and embark on new lives as food artisans. They are passionate about what they love to eat and drink and have interesting stories to tell....

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Live Events Are Back! (Were They Ever Really Gone?)

(0) Comments | Posted April 1, 2014 | 3:25 PM

I attended several "live events" this month -- trade shows, conferences, a fan fest, and a speed networking event. I'm happy to report that name tags, eye contact and business cards are alive and well, despite the rapid and never-ending expansion of digital media.

I've met and broken bread...

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Declutter Your Business: Work in an Office, Live in the Cloud

(0) Comments | Posted March 18, 2014 | 12:17 PM

Habits and rituals provide a certain sense of comfort. But they also create clutter.

Just as in our personal lives, we tend to follow routines each day. Professionals fall into similar patterns of behaviour. Our company recently moved into a new office, which presented a terrific opportunity to change those...

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Why Women are Trading Power Suits for Aprons

(1) Comments | Posted July 15, 2013 | 10:59 AM

I recently visited the Fancy Food Show and was struck by how many women are hanging up their business suits and high heels and putting on aprons and hairnets and entering the food business -- specifically baked goods and healthy meal options.

One of my favourite movies...

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Return to Xanadu: The Joy of Co-working

(0) Comments | Posted June 6, 2013 | 11:35 AM

About 40 years ago, I lived in a co-op (cooperative student housing) at the University of Michigan in Ann Arbor. My home was aptly called Xanadu, a former sorority house on Washtenaw Avenue.

Wanna-be hippies (like me) roamed and sprawled in the spacious common areas, pitching in to cook,...

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There's a Time to Text and a Time to Talk

(0) Comments | Posted May 16, 2013 | 10:26 AM

Use your tongue...and not just your pointer!

So many people are hiding these days behind their devices, using efficiency and speed as just one of the many excuses to avoid direct communication. Just because we can communicate 24/7/365 doesn't mean we should.

I just heard (on the radio...you know...

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Intern-al Affairs: How to Intern (and Manage Interns) This Summer

(1) Comments | Posted April 10, 2013 | 12:47 PM

The search for summer jobs is already in full swing. Resumes and emails from eager college and high school students abound!

A new study reveals that interns have a better shot at landing and keeping a job out of college.

Intern, once a noun, has turned...

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Dropping the Ball (or Not): 2013 New Years Musings

(0) Comments | Posted December 27, 2012 | 4:16 PM

Many of us head into the new calendar year with optimism, resolutions and business/career plans.

Watching the ball drop in Times Square (and 2013 being celebrated around the globe), we toast to the year gone by, cheer and clink glasses, and hug and kiss the loved ones and strangers...

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Crossing the Digital Divide

(0) Comments | Posted November 12, 2012 | 5:34 PM

Every generation has something to learn from the generations that came before it.

I recently recommended a seasoned graphic designer to a 20-something client and emphasized that the professional artist had 30 years of Madison Avenue agency experience. "That means nothing to me," she replied.

Thousands of 20-something entrepreneurs...

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10 Weird (and Some Traditional) Ways to Make Business Contacts

(0) Comments | Posted October 22, 2012 | 2:22 PM

I started my business in 2003. Slight problem. I had no clients.

Whether you are starting a business or growing one or are hunting for a new job, you need to make connections. Growing your "circle" is an important part of building your career. Whether you're an extroverted "power networker"...

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Are You a Bully Boss? How to Tell...

(4) Comments | Posted September 20, 2012 | 4:41 PM

Everyone has had a boss who torments him.

Sadly, I have been that boss at times. The news is filled these days with stories about bullying -- at school and at work. Eighty per cent of employees say they are stressed and 60 per cent of absenteeism at work...

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Your First Job is Worth More Than Just a Paycheque

(0) Comments | Posted September 10, 2012 | 2:34 PM

Last year, I hired a bright recent college graduate who was working as a part-time bartender while job hunting. He had relocated to New York from California after graduation and, like thousands of well-educated liberal arts majors, he found himself lost in the tough job hunting maze.

He was willing...

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How to Keep That New Job by Learning From Your Mistakes

(6) Comments | Posted September 1, 2012 | 7:42 AM

A friend of mine just told me his son got fired for "making too many mistakes" in his first job out of college. I recently rejected an applicant for having too many basic typos in her email notes to me, and she responded with a string of defensive emails (most...

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Seven Ways for Graduates to Get Off the Couch and Into an Office

(1) Comments | Posted June 20, 2012 | 1:25 PM

Just graduated? Home for the summer? Still unemployed? You're not alone. But here are some sure-fire tips to get you from couch potato to paycheck!

Close to two million kids will graduate college in 2012. And millions of high school and college kids are now flooding the summer job market....

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