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Nancy Keenan

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Why Apple Needs to Fix Siri

Posted: 12/02/11 04:12 PM ET

When I was growing up in rural Montana, the idea of a computer that could answer your questions in real, spoken English was something out of science-fiction stories.

But now, Siri, the personal-assistant application in Apple's iPhone 4S, can do just that. You can ask Siri where to find a restaurant, how to get to the airport, or who won the University of Montana-Montana State football game, and "she" will tell you. Siri is truly an amazing, cutting-edge technology.

That's why I was disappointed to see numerous reports that Siri was not giving women accurate answers when they asked about finding birth control or obtaining abortion care.

I get it—Siri is not the principal resource for women's health care. But, women who are using this application should not be misled about their pregnancy-related options. And that's exactly what's happening until Siri is fixed.

A news crew from WUSA Channel 9 did an experiment: they stood outside a health center that provides abortion care in Washington, D.C., and asked Siri where to find an abortion clinic.

Siri could not find the clinic right where the crew was standing. Instead, "she" recommended two facilities more than 20 miles away.

The most troubling part was that the facilities Siri recommended were not abortion providers at all, but anti-choice "crisis pregnancy centers" (CPCs).

What are CPCs?

CPCs are operations set up by anti-choice activists. They look like comprehensive women's health centers, and, in many cases, have similar sounding names to comprehensive health centers.

In fact, Siri recommended a Virginia-based CPC called 1st Choice Women's Health Center. Sounds harmless, right? Well, NARAL Pro-Choice Virginia Foundation exposed how this CPC misleads women.

The point is clear: CPCs do not provide or refer for abortion care. In fact, these operations exist to scare women away from choosing safe, legal abortion.

Often, CPCs use deceptive tactics to trick women seeking abortion care into coming through their doors.

It looks like, at this point, these tactics deceived Siri, too.

And there are more than 4,000 CPCs throughout the country, outnumbering health centers that provide abortion care by a four-to-one margin. Some CPCs even get taxpayer money, which they then use to mislead women!

Women deserve full and accurate information about their health-care options. That's why NARAL Pro-Choice America Foundation and our network of state affiliates are working to educate the public about the dangers CPCs pose to women's health.

We're holding CPCs accountable city by city. In Austin, Baltimore, and New York City, we successfully worked to pass ordinances to ensure that CPCs are forthcoming with clients about their anti-choice bias.

Our efforts in San Francisco led to the enactment last month of a measure prohibiting CPCs from making false or misleading statements in their advertisements about the services they offer.

We intend to keep winning, but we need even more people to get involved. Visit our website to help us pass national legislation that would end the lies to women and to get some great materials to share with your friends.

As for Siri, I've been in contact with Apple CEO Tim Cook, and he assured me that Apple's programmers will work to ensure that Siri provides women with accurate information.

NARAL Pro-Choice America Foundation will make sure that Apple follws through—and that Siri learns to recognize the difference between a comprehensive, women's health center and an anti-choice CPC.

No one—human or computer, iPhone or Droid—should mislead a woman about her most personal, private medical decisions.

 

Follow Nancy Keenan on Twitter: www.twitter.com/NARAL

 
 
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HUFFPOST SUPER USER
CMB1969
raging moderate
10:55 AM on 12/05/2011
Perhaps this just underscores the point that artificial intelligence tech has not yet evolved to a point where one should be uncritically basing one's major life decisions on an iphone app
04:30 PM on 12/04/2011
I do agree that every human has a right to access any information that she requests. However, is it Siri's fault that the clinics do not appear? Not really. Siri is at its core a witty search engine. When you ask a question Siri uses multiple engines (yahoo, google, etc) to gather top results. So. If an abortion clinic does not appear in the results, take aim the search engine giants for not supporting a more wholistic and well-rounded search engine.
08:50 AM on 12/04/2011
This is real stretch. I am walking down the street and wow, should I get an abortion, find the nearest starbucks or go to a movie? Let me ask my Iphone. If only it had recommended the abortion clinic a few minutes away but since it was 20 miles away, I'm going to get a starbucks instead.

How about focus on real issues.
10:45 PM on 12/03/2011
No way, really! Woah, now nobody is going to be able to get an abortion or find a birth control patch. Talk about the end of the world. I'm pro-life, and Siri, I give you a round of applause...
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HUFFPOST SUPER USER
frank day
Obama cares about all of U.S.
07:07 AM on 12/04/2011
Against birth control?

That isn't pro life, that is pro poverty..

How are we going to care for millions of new babies when we can't place all the unwanted ones

we already have?
07:44 AM on 12/04/2011
America has not reached its debt ceiling because of the millions of babies that were born in the past years. America has a falling economy because the government fails to exercise fiscal discipline. And if you have a baby, make sure you have a family to bring it into, or else cross your legs. Babies are not products, and we need to realize that.
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FeralForever
I'm watching you...so play nice
08:45 PM on 12/04/2011
Concise and brilliant, as usual..Frank Day....great post
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HUFFPOST SUPER USER
stupid humans
10:36 PM on 12/03/2011
isn't this because pro-life groups have flooded search engines with the word "abortion"
and other phrases related to abortion?
ThinkCreeps
Seriously, it's time.
12:08 PM on 12/03/2011
If you ask for a `restaurant' there's a risk it could send you to McDonalds too. Caveat holder.
HUFFPOST SUPER USER
drunkarate
07:48 PM on 12/03/2011
But it wouldn't be the only choice Siri offers...
09:14 AM on 12/03/2011
They need an app that PERFORMS abortions.
03:04 AM on 12/03/2011
ughhh.. really? what a waste of time. If someone needs to get this type of advise from talking to their phone, They have other issues to deal with
HUFFPOST SUPER USER
drunkarate
07:49 PM on 12/03/2011
Yes, how dare anybody use technology to get information?
11:49 PM on 12/03/2011
Not sure if you read the article or not but its not about getting information. its about opinion of the technology. I don't get why you or anyone else cares about a phones take on the subject. It just seems like nobody has anything better to do these days other than complain.
01:59 AM on 12/03/2011
Apple should consider eliminating the service to avoid these types of complaints. If Apple is somehow going to be liable for any omission on every possible subject, they won't be able to maintain the service. If they bow down to this controversy, they will be opening the door for an ocean of similar complaints from anyone who didn't get the answer, on any topic, they expected Siri to return.
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HUFFPOST SUPER USER
frank day
Obama cares about all of U.S.
07:09 AM on 12/04/2011
No, this is one particular unique issue.

Nice try.
12:04 PM on 12/04/2011
Exactly. One of several yet to come if they allow it.
12:10 PM on 12/04/2011
Also, if people don't like the results Siri returns or they believe Apple is participating in some insidious plot against them, they should simply not use their products. There are hundreds of other search engines out there.
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01:06 AM on 12/03/2011
It is totally ludicrous that you expect an app to solve somebody's problems. I would expect a person who has the money to invest in the latest Iphone, must have some means other than a phone app to find answers about her health. Furthermore, relying on an app to find abortion clinic is as ludicrous as driving blindfolded just because you have your GPS talking to you.....
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HUFFPOST SUPER USER
frank day
Obama cares about all of U.S.
07:09 AM on 12/04/2011
Your opinion, but you are entitled to be wrong.
08:25 PM on 12/02/2011
Is the place listed in the phone book or yellow pages as "Abortion Clinic"? Or does it hide behind some vague term like "reproductive health services"?
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HUFFPOST SUPER USER
SmileAndActNice
Utilitarianism, the -ism that works.
09:29 PM on 12/02/2011
If this were the problem the the religious anti choice groups wouldn't come to the for as they would be filtered by the same logic.
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HUFFPOST SUPER USER
BrainRagYell
Atheist, Democrat.
08:06 PM on 12/02/2011
Not to be defensive of this particular tick in SIRI's programming (and I've never used the software), but The Young Turks addressed this, and SIRI does recognize requests for "Planned Parenthood." The real issue is about censorship of language, which should always be offensive.
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HUFFPOST SUPER USER
SmileAndActNice
Utilitarianism, the -ism that works.
07:41 PM on 12/02/2011
Somebody at apple will probably be fired for this. If the top brass are cooperating that means someone went rogue on the dev team and put their politics into code.

Some of the omissions reported for Siri are understandable as mistakes. Like the terrible response to "I've just been raped". The only word in that sentence with a meaning that Siri could associate to other things is rape, and that word could easily not be in Siris vocabulary.

But when it is clear that Siri is capable of doing the right thing and it does not this represents deliberate censorship. It takes code to break the connection between the word "prescription" and action "find nearest pharmacies" only when the words "birth control" are uttered.

Siri clearly understands, for example, the word abortion. If it didn't it wouldn't be able to direct you to religious charlatans when you utter it.

Having no responses would be understandable. Mixing real doctors with quacks would be understandable. But only offering quacks .... That indicates an agenda. Somebody filtered legit OB/GYNs out of the results.

That person should be fired.
08:40 AM on 12/04/2011
Did you read the article carefully? It appears you did not.

It's not Siri's ability to process meanings that is at issue here; it's the internet content providers' (antiabortion clinic sites') deliberate and successful obfuscation designed to confuse and mislead real human beings in the search for information and services. It should be zero surprise that Siri--and any other search tool--is likewise addled.

I'm actually quite glad that Siri is here to help reveal this sort of despicable and disingenuous ploy of antiabortionists to a broader audience. Siri will learn to handle this sort of misdirection over time, especially when (or if) law and policy limit or outlaw it.
HUFFPOST SUPER USER
Fromageball
07:35 PM on 12/02/2011
Thanks for your hard work exposing CPCs. I am hoping that this is just a glitch in the SIRI system(or wherever SIRI gets data from - I've heard Yelp) and that nothing more sinister is behind it. I believe the SIRI system also responded to "I was raped" with 'Really!' which I think everyone can agree is an inappropriate response whether from a pro or anti-choice stance. Either way, Apple needs to fix this and I'm glad it's getting so much attention.