What didn't Tiger learn? JUST DO IT

What didn't Tiger learn? JUST DO IT
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The mia culpas were bad enough. But branded mia culpas?

Nike's new 30-second spot features a shell-shocked golf star staring into camera, while his father's voice grills him on lessons learned. It's Dickens gone wrong. A voiceover from the crypt. Lessons from the trysts. Taught by smarter-than-he ladies of the night -- those sexy Vegas sirens sitting pretty in the tabloids and reality TV.

All punctuated by the Nike Swoosh. A corporate-sponsored confession.

I'm going to be sick.

When is one philandering celebrity or elected official going to tell it like it is? Something like "I was bored and the sex was hot and if somebody hadn't ratted on me, I'd still be in prostitution heaven. Dang!"

I'm seriously going to be sick.

Memo to Tiger, Jesse and C-Street Republicans: Just do it. Don't talk about it.

Memo to Nike: I'm scrapping your sneakers.

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