In the wake of the New Hampshire primary, much press coverage has been focused on the pre-election polls, in particular on the Democratic presidential primary. Headlines indicate that pre-election polls were misleading or wrong. Yes, all of the pre-election polls showed Senator Obama ahead in the final pre-election polls. Clearly,...
Posted December 27, 2007 | 15:52:04 (EST)
Let's put an end to the insidious practice of "push polling!" If organizations want to conduct political telemarketing, then call it what it is--- push calling, calls designed to 'push' potential voters toward or away from a particular candidate. It's the opposite of legitimate polling, which is carefully designed to...
Posted November 29, 2007 | 15:20:08 (EST)
The following piece is part of an ongoing series of OffTheBus reports by citizen policy experts critiquing different aspects of Campaign 08. The author is president of the American Association for Public Opinion Research (AAAPOR).
The buzz over the recent Zogby online poll that finds Senator Hillary Clinton...
Posted November 13, 2007 | 14:55:08 (EST)
Are you drowning in a sea of horserace poll numbers? Can't distinguish the good from the bad and the truly ugly among opinion polls and surveys?
The American Association for Public Opinion Research (AAPOR), in collaboration with the Poynter Institute's News University, is offering a way...

Posted January 9, 2008 | 16:39:25 (EST)