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Nancy Shonka Padberg
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Blog Entries by Nancy Shonka Padberg

Brad Pitt Is a Baby Boomer

(1) Comments | Posted December 10, 2012 | 4:17 PM

There is much discussion in the media about baby boomers and their economic strength today. It's well known now that baby boomers hold 70 percent of the U.S. wealth and will be inheriting trillions in the next 20 years. However, who are the other marketing groups that make...

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Presidential Election, Jobs and Health

(1) Comments | Posted September 14, 2012 | 3:33 PM

Baby Boomers use the Internet on a daily basis to research health, technology, politics, travel, books, pets and insert any topic here. Baby Boomers spend more time and money online each month than Gen X or Gen Y researching, connecting and spending. The Boomer consumer holds

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7 Hot Travel Trends For Baby Boomers

(0) Comments | Posted June 23, 2012 | 11:25 AM

I was in Phoenix recently for meetings with advertising agencies and had lunch with my father and his friends. The conversation turned to travel -- from adventure, to cruises to golf. Now is a good time to mention the majority of people at lunch were in their 60's and 70's...

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