Can what you believe affect your health? There are cases where it clearly does -- for good or (literally) ill. There are people who gorge themselves on junk food because they believe heart disease "won't happen to me." And there are others who abstain from cigarettes, alcohol and caffeine because...

We all know the millennial generation and why we're so intent on reaching them -- the biggest generation since the boomers in the U.S., annual purchasing power estimated at $170 billion, the most multicultural generation ever, the first generation that can claim to be true digital natives.

No, I'm not worried that the end of the world is nigh, no matter what some interpreters of the Mayan calendar may insist. I'm a scientist by training, a pragmatist by nature, and don't have time to pay attention to apocalyptic predictions, so I expect December 21, 2012, will be...

Whatever consumers' mood may have been over the past decades, brands and marketers have always had something just right for it. Down in the dumps? Forget your woes and boost your endorphins with a little retail therapy. Feeling unloved and unappreciated? Treat yourself to a little TLC with...

As a keen user of social media I often find myself in "lively discussions" with critics who dismiss the whole thing as a hyped-up flash in the pan. Some of the fiercest critics I meet are working in advertising and marketing, and I can sympathize with their point of view...

What we've learned in the past decade is that brands that want momentum, relevance and reach must ensure they are digital to the core. That means a lot more than having a cool website and delegating some people to talk about the brand in social media. In just the past...

Brands need to incorporate many elements to get successful and stay successful. Which ones most reward the efforts of smart marketers? At Euro RSCG, we focus our efforts on two key brand dimensions that have proved to be critical variables: dynamism and trust. Euro RSCG employs its proprietary Brand Momentum...

Viral marketing and buzz can do a lot of the legwork to get people around the world interested in a brand or company, but there has to be more. There has to be a transformational idea that changes a brand's business strategy. At Euro RSCG, we do that with Creative...

We've all heard how quickly consumers now scan communication and decide whether to pay attention to it. This isn't because they're cynical or spoiled for choice; it's just a natural response to avoiding information overload and maintaining sanity. Take your pick of the scary statistics for just how many branded...