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Naomi Troni
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Naomi Troni is CEO of Havas Worldwide Southeast Asia. Based in Singapore, she oversees operations in that market as well as in Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. Naomi moved from New York to Singapore in November 2012 to take on that role.

Previously, Naomi served as Global CMO of Havas Worldwide, formerly known as Euro RSCG Worldwide, where she was responsible for leading the network’s global new business and marketing, promoting best practices across all 316 offices, and leveraging new business successes throughout the network. The last few years have been a period of great success and expansion for Havas Worldwide, with major new business wins of such international brands as Credit Suisse, Pfizer, Danone, and Pernod Ricard, plus key digital wins, including IBM’s global digital and social media business, and being named to the Unilever global digital roster.

In 2012 as part of a broader programme from holding company Havas, aiming to underline a simpler and more transparent corporate structure, integrated offer and unified culture, Naomi led the global rebranding of the Euro RSCG Worldwide network and its agencies as Havas Worldwide.

During her time as global CMO, Naomi also rejuvenated network communications with a series of initiatives that included a complete revamp of the company intranet, the digitizing of network communications, and the introduction of a global e-learning platform. In 2011, to celebrate the 10th anniversary of Creative Business Ideas®—a practice central to Euro RSCG’s strategic approach to growing client businesses—Naomi led the team behind THE CREATIVE BUSINESS IDEA BOOK: TEN YEARS OF BREAKTHROUGH THINKING.
In Naomi’s former role within the network in the U.K., she led Client Development across a portfolio of brands, including News International, News Group Newspapers, Arla, Uniqlo and Staples. She also ran New Business for the London agency and Business Development and Integration across the Havas Worldwide UK group.

Prior to joining Havas Worldwide, Naomi began her career at McCann Erickson in London and worked with several blue-chip clients including Nescafé and Coca-Cola. She was then appointed New Business Account Director across EMEA, and subsequently New Business Director of the London agency and promoted to the board of McCann Erickson London—the youngest board member at the age of 26.

Naomi is a frequent blogger on The Huffington Post and other sites, and has served as a judge for numerous advertising awards, including Mobius and the EFFIES. In 2011, she won the Best Executive award at the Stevie Awards for Women in Business. She has been a member of the Havas Worldwide Executive Committee since 2010.

Naomi graduated from Oxford University with a degree in Biology. She has worked in Europe, North America and Asia and now lives in Singapore with her two miniature dachshunds.

Entries by Naomi Troni

The Third Era of Marketing: Beyond Need and Desire to Expectation

(0) Comments | Posted November 22, 2013 | 3:35 PM

With all the power of digital interactive technologies now available to marketers, it's easy to reduce all those consumers out there to numbers on screens. Such huge amounts of data make it tempting to think of marketing as a stimulus-response process of shaping consumer behavior -- if we do X,...

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The Impact of APAC on Mobile

(0) Comments | Posted July 28, 2013 | 7:13 AM

From PC Internet to Mobile Internet

Now that the public Internet is nearing the end of its second decade, a bigger picture of its evolution is emerging. As in so many other areas of life, Asia-Pacific is proving to be pivotal to what's happening now and what will happen next.

...
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Digital Marketing and the Consumer Experience

(0) Comments | Posted May 20, 2013 | 6:06 PM

Reading through the Asia Digital Marketing Association Yearbook 2012 recently, got me thinking about a colleague who carried out market research projects in the region in the early 1990s. He tells tales of focus groups with local consumers in Vietnam, Cambodia, Thailand, Malaysia and Indonesia back in the days before...

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Metrics and Innovation in Digital Marketing

(0) Comments | Posted March 11, 2013 | 2:52 PM

Measure Marketing ROI in a Digital Age

The first question is the age-old agency issue of metrics and how to quantify return on marketing investment. In the early days, way back a decade or so ago, the big hope was that digital would create a new era in metrics --...

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Kiasu: Does It Still Hold True?

(1) Comments | Posted January 15, 2013 | 2:32 PM

Seeing the world up close and personal is one of the things I enjoy most about my job. I welcome the surprises... but I also like to be prepared. So, before moving from the East Coast of the United States to an island nation in Southeast Asia, I researched what...

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"How Do You Do? I Work At Havas Worldwide."

(1) Comments | Posted October 10, 2012 | 12:58 PM

I love my job. And how many of us can really say that? I love the people; I love the variety; I love the flexibility and freedom I'm given to set aside what no longer works and figure out fresh approaches; and I especially love that it's a job that...

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Live, Learn, Love

(0) Comments | Posted June 18, 2012 | 4:24 PM

The Rise of Online Learning

How much can you learn through the Internet?

Now that it has been up and running for almost two decades, there's no limit to the subjects you can learn about. If yoga is your thing, there's everything from Yoga for Dummies to Sanskrit and...

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Careful What You Think: Minding One's Health

(0) Comments | Posted February 24, 2012 | 4:08 PM

Can what you believe affect your health? There are cases where it clearly does -- for good or (literally) ill. There are people who gorge themselves on junk food because they believe heart disease "won't happen to me." And there are others who abstain from cigarettes, alcohol and caffeine because...

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Love & Lust: 10 Things We've Learned About Millennials

(1) Comments | Posted February 16, 2012 | 9:47 AM

We all know the millennial generation and why we're so intent on reaching them -- the biggest generation since the boomers in the U.S., annual purchasing power estimated at $170 billion, the most multicultural generation ever, the first generation that can claim to be true digital natives.

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My Biggest Worry for 2012

(4) Comments | Posted February 3, 2012 | 10:12 AM

No, I'm not worried that the end of the world is nigh, no matter what some interpreters of the Mayan calendar may insist. I'm a scientist by training, a pragmatist by nature, and don't have time to pay attention to apocalyptic predictions, so I expect December 21, 2012, will be...

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The Relationship Between How You Feel and What You Buy

(0) Comments | Posted November 17, 2011 | 4:51 PM

Whatever consumers' mood may have been over the past decades, brands and marketers have always had something just right for it. Down in the dumps? Forget your woes and boost your endorphins with a little retail therapy. Feeling unloved and unappreciated? Treat yourself to a little TLC with...

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Digital Addiction, Social Media and the Future of Marketing

(0) Comments | Posted October 5, 2011 | 11:38 AM

As a keen user of social media I often find myself in "lively discussions" with critics who dismiss the whole thing as a hyped-up flash in the pan. Some of the fiercest critics I meet are working in advertising and marketing, and I can sympathize with their point of view...

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Be Digital to the Core

(0) Comments | Posted August 23, 2011 | 3:16 PM

What we've learned in the past decade is that brands that want momentum, relevance and reach must ensure they are digital to the core. That means a lot more than having a cool website and delegating some people to talk about the brand in social media. In just the past...

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Momentum Motors

(0) Comments | Posted August 12, 2011 | 9:23 AM

Brands need to incorporate many elements to get successful and stay successful. Which ones most reward the efforts of smart marketers? At Euro RSCG, we focus our efforts on two key brand dimensions that have proved to be critical variables: dynamism and trust. Euro RSCG employs its proprietary Brand Momentum...

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The Social Currency Mint

(2) Comments | Posted August 4, 2011 | 6:07 PM

Viral marketing and buzz can do a lot of the legwork to get people around the world interested in a brand or company, but there has to be more. There has to be a transformational idea that changes a brand's business strategy. At Euro RSCG, we do that with Creative...

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Relevance or Death

(0) Comments | Posted July 28, 2011 | 2:28 PM

We've all heard how quickly consumers now scan communication and decide whether to pay attention to it. This isn't because they're cynical or spoiled for choice; it's just a natural response to avoiding information overload and maintaining sanity. Take your pick of the scary statistics for just how many branded...

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