THE BLOG

Not to Prime Is a Crime: 5 Primers, 5 Ways

02/26/2015 08:46 pm ET | Updated Jun 08, 2015

Priming is an essential step in any makeup routine. Not only is it great for your skin, but it is necessary in ensuring your makeup stays flawless from dawn till dusk. Primer prepares skin for makeup application by creating a smooth, perfect surface for product to grab onto for longer-lasting, natural looking wear. This barrier between your skin and your makeup protects you from clogged pores, helps minimize fine lines and acne scaring, and can even temporarily eliminate the appearance of dark spots.

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There are a large abundance of products available to the average consumer which makes trying to pin point which primer to use pretty overwhelming. I've listed below each of the primers I offer from my own line, along with their benefits and application tips to make sure you know exactly what primer you should be using. Because no matter what, not to prime IS a crime!

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1) Mattifying Mineral Primer
Double-beauty duty! For those of you that are partial to mineral powders, this primer is for you. The powder preps and perfects skin before AND after foundation application! Use it first as a skin-prepping primer to blur imperfections and get your base ready for your makeup. Use it again after you apply your foundation as you would a translucent powder to increase the longevity of your makeup even more.

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2) Auto Pilot Pre-Foundation Skin Primer
My hero product! This primer is unlike other silicon based primers. It feels more like a moisturizer upon application (thanks to skin soothers like Vitamin E, Chamomile and Yarrow Extracts), keeping skin hydrated to allow your foundation a smoother landing.

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3) Auto Pilot Pore Minimizer & Mattifier
Minimize your pores! This primer contains silicone derivatives to reduce and refine pores. It can be used as a spot treatment or all over, leaving skin smooth as velvet. I recommend using it throughout the day to reduce shine!

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4) Auto Pilot Concealer Primer
Even concealer deserves its own primer. Eyes are the first area of the face to show stress, fatigue, and neglect. This primer was designed to not only keep concealer looking fresher and lasting longer, but it was formulated with light-reflective agents to take the focus off fine lines and wrinkles.

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5) Auto Pilot Radiance-Boosting Primer
Skin on the dry side? Need that extra boost of radiance? Use this glow-giving primer! It can be applied before or after your base for radiance that lifts and flatters.