Narendra Rocherolle is CEO of The Start Project, an innovation shop
focused on building, refining and launching new consumer focused web
businesses.

He spent many years as a co-creator of Webshots which was integral in
launching the social web--pioneering photo sharing, user generated
content, and assymetrical networks. He and his partners sold Webshots
to Excite@Home in 1999, purchased the company back in 2001, and then
resold the business in 2004 as a top 20 media property to CNET
Networks, Inc.

He has subsequently focused on several projects including the
critically acclaimed social calendar, 30 Boxes. Narendra has written
several technology articles that have appeared on GigaOM, TechCrunch,
and in Wired Magazine.

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