Whether you realize it or not, every experience your customers have with you and your brand is training them to view you (and your products) in a certain way. Unfortunately, often times what you're doing -- without even knowing it -- is training your customers to expect access to you and all your goodies dirt cheap, or even free! Now, unless you're in the bargain-basement discount business, this is really terrible for your bottom line and you need to start re-training your customers, stat!
In today's episode of She Takes on the World TV, I'm going to share my secret Jedi mind tricks for controlling the thoughts of your clients [cue villainous laugh]! I know that sounds super creepy, but I mean it in a loving way, so that you have time to focus on sharing your gifts with the world and building your business! The best part is, your customers are going to benefit from these strategies, too.
Watch the episode here:
- Don't give away EVERYTHING for free, even if you're just starting out. Otherwise you're going to have some pretty disgruntled customers on your hands when you actually start charging for your products and services. If you don't know where to start, check out my recent post on creating a product pyramid for your business.
- Hand off customer service duties to the experts. Find someone on your team (or look to outsource -- Elance is a great place to start) who is a whiz at managing the customer experience and then start directing your business inquiries to them. This will free up your time to really build exceptional products for your customers while putting their questions and concerns in the hands of a dedicated customer service pro.
- Use sales and discounts sparingly. If you always have some sort of discount or promotion associated with your sales, it's going to train people to undervalue what you have to offer and only buy from you if they can get your products on the cheap.
Now, my actionable for you this week is to come up with one way that you can make an improvement and retrain how your customers interact with your brand. I would love for you to let me know what that actionable is going to be in a comment below and if you have any stories that you want to share about your own Jedi mind tricks I would also love to hear those as well!