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Nataly Kogan
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Nataly Kogan is the co-founder & CEO of Work It, Mom!, an online community and resource for professional moms. www.workitmom.com was launched in April of 2007. The company’s mission is to empower and support more than 30 million working moms in the US alone as they work tirelessly to juggle work and family responsibilities, face career decisions and changes, and search for better ways to balance the many aspects of their lives.

Prior to founding Work It, Mom!, Nataly spent five years as an investor with a venture firm in New York. She focused on investing in early-stage software and digital media companies in the Northeast.

Nataly began her career with McKinsey & Company, as an analyst in the New York office. She has served as a senior management team member in several early-stage technology start-ups in the digital media space.

Nataly has also founded a publishing company together with her husband, publishing a series of books written by and for students. The book series, called Students Helping Students™ were featured in The New York Times and The Washington Post, among others, and were later sold to Perigee, a division of Penguin, which continues to publish them.

An avid writer, Nataly’s first book titled The Daring Female’s Guide to Ecstatic Living, was published by Hyperion in 2006.

She has recently moved to the Boston area with her husband and daughter, but remains a New Yorker at heart.

You can read Nataly's blog about becoming an entrepreneur at www.learningoptimism.com

Blog Entries by Nataly Kogan

Waiting To Have Kids: Good For Your Career Or Too Risky?

Posted June 30, 2008 | 13:48:47 (EST)

A friend of mine was visiting this weekend. She just got engaged and we were sitting around talking about wedding plans and our other friends who recently got married. One of them is an uber-successful career woman, someone who has always been very ambitious. My friend who was visiting said...

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5 Reasons You Should Not Quit a Job You Hate

Posted March 10, 2008 | 10:53:09 (EST)

* I've quit many jobs I hated and many of those were for the wrong reasons
* I've not quit two jobs for some of the reasons I list below and I think it was the right thing for my career

Now that we got that over with,...

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Business is Personal and Anyone Who Tells You Otherwise is Lying

Posted February 18, 2008 | 10:30:08 (EST)

One expression that I hear frequently now that I am an entrepreneur is: Don't take it personally.

I've heard this from several entrepreneurs, investors, coaches, friends, family, you name it. Usually it comes up in a conversation where I talk about a difficult issue or challenge I am facing, or...

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The Rockin' Women Entrepreneurs the Venture World Is Missing Out On

Posted December 18, 2007 | 15:44:00 (EST)

One of the most unexpected benefits of starting my own company has been the chance to meet and form virtual friendships with some incredible, smart, inspiring, and gutsy women entrepreneurs. When I started my career in venture capital I thought that I would find many women entrepreneurs to back....

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5 Dark Secrets of Entrepreneurship: What (Almost) No One Tells You About Starting Your Own Company

Posted August 9, 2007 | 18:36:00 (EST)

Before becoming an entrepreneur I worked with many of them closely for five years. I watched them start, grow, exit, ruin, and shut down their companies. You'd think there would be few things about starting a company that would surprise me. You would be wrong.

During my still-very-short tenure...

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Why VCs Should First be Entrepreneurs, and Why Entrepreneurs Should Stay Away From Venture Investing

Posted July 12, 2007 | 11:34:00 (EST)

I've been an entrepreneur for a far shorter time than I was a venture investor. But I already know that I should have arranged these two phases of my career in reverse. I would have been a much better venture investor if I started and ran my own company first...

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Are Business Networks for Women Worthless?

Posted June 19, 2007 | 19:01:00 (EST)

Before starting my own company, I worked as a Managing Director with an early-stage venture capital firm in New York. I had no previous venture experience when I joined them and the first thing I did was look for a professional network to join. I needed to make business contacts,...

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The "Mommy Stigma": Well and Alive in the Business World

Posted June 11, 2007 | 11:27:00 (EST)

A few weeks ago I quit my job as a managing director with a venture firm to launch my own company and become a full-time entrepreneur. This was the scariest and most exciting career move I'd ever made and before I jumped off the proverbial cliff, I reached out to...

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