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Nathan Newman

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Should We Tax Content Providers to Fund Broadband Build-out?

Posted: 02/05/2013 11:00 am

How do we address surging bandwidth usage and bridge the digital divide in a country where tens of millions of families don't have any high-speed access to the Internet at home -- and everyone sees high prices often without the speeds for the most cutting edge uses of the Internet? Just this week, The Wall Street Journal highlighted how many low-income teens, a third of whom have no broadband at home, turn to places like McDonalds with free Wi-Fi to get their homework done. New money to bridge that gap is an obvious need cited by many political leaders, but the money needs to come from somewhere.

One question is whether content providers on the Internet like Netflix, Google and Facebook, who profit tremendously from the existence of a fast Internet, should be taxed to support the physical infrastructure supporting broadband?

In Europe, at least, political leaders are increasingly arguing that the answer should be yes.  A report commissioned by French President Francois Hollande recently argued for an "Internet tax" on the financial value of the personal data collected by companies in providing online services. Advertising-supported firms make tremendous profits collecting user data and de facto reselling it through targeted ads, so returning some of that revenue to the users in each country through taxation would help sustain the physical networks that make those businesses possible. Similarly, the European Telecommunications Network Operators Association (ETNO) proposed last year revising international treaties on Internet governance to require high-volume content providers to pay a larger share of the infrastructure costs necessary to transmit their traffic to local customers.  Google is already paying the Orange wireless network in Africa to defray the costs of transmitting its data to users on that Continent.

A few voices in the U.S. have made similar proposals. The National Telecommunications Cooperative Association has argued in the past that content providers like Google should be taxed to help support the Universal Service Fund and more generally help local Internet providers support the use such Internet giants make of local infrastructure. "Search engines run bots that run through the Internet to take pictures of every Web page," noted Dan Mitchell, vice president of legal and industry affairs for the NTCA, a few years ago. Netflix alone is estimated to use almost 10 percent of bandwidth at many Internet service providers.

The fact that many of the largest online content providers are also engaged in some of the most notorious global tax avoidance schemes is helping drive the debate on having those companies pay their fair share of an infrastructure from which they benefit so dramatically. French political leadershave been explicit that they are proposing these new taxes to make up for the fact that these companies generate large revenues in France while paying relatively little in local taxes. A number of newspaper exposes in the U.S. have highlighted how Google and Facebook engage in massive tax evasion in the U.S. by shifting global profits and intellectual property assets to low-tax countries like Ireland, then claiming minimal taxable profits in the United States and many other countries. U.S. companies are sitting on $1.4 trillion in earnings from foreign subsidiaries from which they've paid no federal income tax. The trick of transferring key intellectual property ownership to foreign tax havens is a common part of the game by corporations to avoid paying taxes. These overseas tax games cost the U.S. government over $100 billion in revenue each year, according to this report by U.S. PIRG.

With political leaders talking about general tax reform in D.C., it's also time to have a serious evaluation of how online content providers can help pay for the next generation of high-speed Internet and finally close the digital divide. Light taxation of online companies had a certain logic at the birth of the Internet age, but now those companies boast some of the fastest growing revenues and profits in our economy. Having benefitted so significantly from past public investments, reasonable tax reform should have them begin paying their fair share. And if that money is earmarked for expanding the number of high-speed online users, they would actually benefit in the long-run from a far larger customer base for their products.

A version of this appeared at SpeedMatters.org, the blog of the Communication Workers of America.

 

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How do we address surging bandwidth usage and bridge the digital divide in a country where tens of millions of families don't have any high-speed access to the Internet at home -- and everyone sees hi...
How do we address surging bandwidth usage and bridge the digital divide in a country where tens of millions of families don't have any high-speed access to the Internet at home -- and everyone sees hi...
 
 
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10:15 AM on 02/07/2013
The US Postal service was funded by the US Govt, so was electricity. I hear a lot of self-centered urban people who say, 'Damn the rurals, it's their fault for living out there.' We live in a Nation that subsidize many projects that all of us don't use. I don't have children or drive the highways, but I pay for schools and roads. It's the way our Nation works.
10:52 AM on 02/07/2013
A side point...

Concerning schools, did you get a free education? My property tax (~$1600/year) does not cover the cost of my kids education (~$15,000/year). I am indirectly paying for my own education. Once my kids get a job and start paying taxes, they will pay off their own education.

A high school education cost around $150,000, depend on how much interest is charge.

But I agree with you concerning infrastructure projects like roads.
08:05 AM on 02/07/2013
I was Telecommunications Manager for an ISP and from experience know that bandwidth is not free. Ask yourself, if Netflix installs a conveyor from one of their warehouses to a USPS Post Office, should the post office be required to deliver the DVD's they send to subscribers at no charge. Netflix pays the USPS to deliver DVD's so they should pay the ISP to deliver their traffic.

The solution might be to establish rates based on type of traffic and charge the sender based on the type of traffic. Should all traffic be carried at no charge to the sender. I think not. Cost can be from zero to a fee to help the ISP to offset the cost of upgrade their networks to deliver 4GB movies. Transactions under the a specified throughput limit would be exempt from any fees. Google for example would be exempted because each transaction is small. On the other hand those transmitting large files or streaming should be charged based on how their service impacts the ISP's network. Remember many companies offer toll free lines to allow customers to call at no cost. The government might have to established an organization like the Interstate Commerce Commission to establish rates.

A company like Netflix has the economic power to negotiate reasonable rates for ISP's to deliver their movies. If the sender pays the subscriber should not have the traffic charged against their monthly data throughput allotment (CAP).
08:32 AM on 02/07/2013
Correct me if I am wrong but Netflix does pay someone for the bandwidth they use.

Doesn't a content delivery network (CDN) charge Netflix based on bandwidth? With Netflix's Open Connect initiative, local ISP can negotiate contracts based on bandwidth.

In fact, local ISP can create their own CDN and contract services to Netflix. But this would compete directly with their cash cow, cable TV.

Time Warner cries foul over streaming services while offering their own streaming services. Sorry if I don't have much sympathy for them.
10:18 AM on 02/07/2013
Netflix pays for bandwidth to a peering point where the traffic is handed off directly to the ISP responsible for delivering the traffic or another broadband carrier that carries the traffic to the ISP responsible for delivering the traffic. The sender does not pay the ISP to deliver the traffic to the end user. Netflix pays the USPS to deliver DVD's to customers. Why should they not pay the ISP to deliver the traffic. Amazon cut a deal with Sprint to carry Kindle e-reader traffic to their customer and got a better deal than if the customer had to negotiate a deal with Sprint.
11:41 AM on 02/07/2013
Personally, the on-demand streaming model is bound to fail. It is an inefficient usage model for a network.

With Netflix, I queue up shows to be watch. I watched 2 episodes of "House of Cards" and plan on watching 11 more episode. Just download the remaining episode during non-peak hours and I will stream them from my computer or play them back from my hard drive.

A hybrid system, streaming and downloading, may solve the problem.
06:19 AM on 02/07/2013
The ISP's already have a tier service for consumers, my options are $40/1 Mbps, $52/10 Mbps, $62/25 Mps.

While they complain about high bandwidth use but without downloading and streaming service, most consumers could not justify paying for higher speeds for email and web surfing.

Netflix's Open Connect initiative puts a server at your local ISP network, for network usage this is the same as Time Warner offering Movies/Videos on Demand. It seem Time Warner is more concerned about protecting their cable TV business then bandwidth issues.
01:07 AM on 02/07/2013
No! The internet should be built and funded like roads.
05:49 PM on 02/06/2013
Let's be sure to levy a special tax on automobile manufacturers because of the profit they make because of the network of roads, a tax on all appliance and electronics manufacturers because of the profit they make because of the electrical grid, hmmm... What other policy through taxation can we gin up next? Does this fellow realize that the broadband 'used by a content provider' is paid for at both ends already by both the content provider and the consumer, and also, that these content companies benefitted very little if at all from public investment, and it is the communications companies who have been on the tax break and gov funded gravy train for years? Haven't the telecom providers been the beneficiary of USF taxes, while keeping network investment to a bare minimum unless, oh my, they have perhaps one competitor in the area they serve. What telco backed lobby is this guy's research and/or consultant fee being paid from I wonder. Helping poor kids get access to the Internet is one thing, targeting a single type of business to tax to pay for it, with a bunch of b.s. reasoning to boot, is another thing entirely.
03:51 PM on 02/06/2013
No
People who choose to live in rural areas do so for a reason
You need to stop second guessing people
02:28 PM on 02/06/2013
Ridiculous. Anyone who "needs" Internet access can pay for it.
The Internet is already fast enough.

The idea that Internet access is needed for school homework is ridiculous!

If you TRY to tax content providers, they will move offshore where you can't tax them.

And lest we forget, 80% of internet content and bandwidth consumption is Pornography!
Why should we subsidize that?
12:29 PM on 02/06/2013
Should we tax content providers to give that tax to AT&T and Verizon?? NO!! Since they will not do it themselves, the government should create an ISP (Non profit) just for the sole purpose of providing broadband to the underserved. The big corporations have been getting USF money for decades where has it been going??? Into their pockets! They can never be trusted, so stop trusting them and create an entity to do the job for them.
10:13 AM on 02/06/2013
Universal Service. It does not happen without Government. There is not much money to be made in sparsely populated areas. Nor in areas with little money.

Maximize profits does not fit with Universal Service. Either Government regulates forcing Universal Service or Government does it. Private will not.

Remember what happened when the airlines were deregulated? If you lived near a major hub - you did great! If not, too bad, so sad.

Rural electrification projects. Near Universal Telephone service only happened with significant Government intervention - charging business and urban much higher so that rural was affordable.

Health Insurance - Private Insurance prefers to cherry pick the best risks.

Is the cellular network available everywhere? Look at the coverage maps,

If Universal Service is the goal - Government is the path. Private will NOT do it until there is no better way to make money.
11:35 AM on 02/06/2013
WHY is Universal Service a goal?

There is no need to have high speed internet located every darn place someone wants to live.

If you think you can't live without it, then move to an area that has enough volume to support it.

What the heck is wrong with you people?
01:39 PM on 02/06/2013
I am with you, citizen. This opinion was lame, with its opening salvo of "oh, boo-hoo. Children can't do their homework unless their homes have enough bandwith to deliver video".
01:42 PM on 02/06/2013
Oops, wasn't done. Let the marketplace decide where people live. We don't need to subsidize their decisions so they can have netflix any more than we need to subsidize their gasoline if they decide to live far away from grocery stores.
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Wayne Caswell
Consumer Advocate & Founder of Modern Health Talk
10:00 AM on 02/06/2013
Would a new tax be based on Value or Bandwidth? Contrast the high-value of a security or medical alert that only sends a few dozen characters versus the relatively low value of a streamed high-def movie that consumes gigabytes. Then compare the entertainment value of the streamed movie versus the healthcare value of connecting a patient, doctor, family advocate, caretaker, and possibly the insurer with telepresence on a video call. The first example shows dramatically differences in bandwidth, and the second example shows similar bandwidth but quite different value.
09:32 AM on 02/06/2013
The U.S. can no longer afford to police the world and pay for other worldwide needs. Global problems should be funded by a global agency with voluntary contributions. Perhaps the U.N. could pay for the internet upgrades with a "digital" billion dollar worldwide lottery. With the excess revenue the U.N. could develop and make available copyright free educational materials so everyone can educate themselves for free. As for global warming .... pinch me.
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Wayne Caswell
Consumer Advocate & Founder of Modern Health Talk
09:32 AM on 02/06/2013
"Who benefits from the Internet?' is question that can help us determine "Who should pay for its infrastructure." Since all of society benefits from apps such as distance learning, telehealth, telework, electronic banking, e-commerce, and e-government, and since high-speed Internet access helps individuals, companies and nations compete in this Information Age, it seems logical that broadband Internet access should be viewed as critical infrastructure and managed & regulated as a public utility. That might be different if we had effective competition, but incumbent network operators have shown that their monopoly positions offer little incentive to upgrade network capacity and reach.
11:36 AM on 02/06/2013
Well since living is a critical component for ALL of us I guess we should just turn that entire function over to the Government.
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J T K
Quis custodiet ipsos custodes?
09:27 AM on 02/06/2013
This will just lead to customers of pay sites paying more and a higher incentive for free sites to cross the line to make more money. Consumers already pay for Internet connectivity including access to whatever content is on it, if you're going to add a tax at least tax the consumer directly so there can be a good debate on it.
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David in Dallas
Enjoy life! Pop the cork on some good Champagne.
09:25 AM on 02/06/2013
We can't forget making the "pipe" bigger. However, we must not forget that there are still areas in America where broadband access (and even cell phone service) does not even exist or is limited to a very few people - Puna, Hawaii and Northern California for example. The internet and cable TV have changed the American "public square", even replacing the 'unbiased' print-newspapers and magazines. Access to quality distribution links is essential Providers need to be forced by the FCC to update their services, providing universal acces faster than ASAP..
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09:22 AM on 02/06/2013
Living in a middle class rural area where there isn't the housing density providers of broadband require. These providers unless somehow forced or enticed by the govt will never build out here
11:37 AM on 02/06/2013
Good.