11/23/2009 07:49 pm ET | Updated May 25, 2011

Baratunde Goes Mad Scientist on Twitter

I bumped heads with Baratunde, the Onion Editor, and host of PopSci's Future Of, at the Gary Vaynerchuk book signing in New York City. Baratunde gave me a quick account of what projects he had lined up.

At the Web 2.0 Expo in New York City, Baratunde gave us some insight as to how he turned his experiments with Twitter into viral concoctions from which brands can learn what works.

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