Daffy's launched an advertising 2.0 campaign with their live "Fitting Dance" mini-musical. Prior to a screening of the new film Amelia, Daffy's dancers try on clothes to music on screen. The same performers finish their dance clothed with a Daffy's outfit live on stage.
Now I want to see them jump out of my 32 inch lcd and dance in my living room on a Super Bowl commercial break. "Don't just stand there; lets get to it. Strike a pose there's nothing to it..."