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Neda Talebian Funk
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Neda is the CEO and co-founder of, the first one-stop membership and bookings platform for the best of best specialty fitness studios in NY and LA. She is responsible for business and financial operations, and partner relations at FITiST.

Prior to starting FITiST, she held various roles in finance and luxury goods, beginning her career as an equity analyst at Bear Stearns covering retail companies. Additionally, she has worked in strategic functions for luxury brands (Oscar de la Renta, Chanel) as well as retail start ups (Gilt Groupe).

Neda was listed as one of Details magazine’s 2012 Social Mavericks. She holds a BA from Georgetown University and MBA from The Wharton School.

Entries by Neda Talebian Funk

Sweat Therapy

(1) Comments | Posted February 6, 2013 | 1:07 PM

Fitness is once again a hot topic in the new year. (As always, it is among the top three resolutions.) While losing weight and getting healthier may be the main reasons that fitness tops the resolution lists, what's lost in the conversation is the mental benefit of fitness.

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HuffPost Workouts: Neda's Get to Work Playlist

(0) Comments | Posted May 9, 2012 | 7:03 AM

We run a fitness business so let's be honest, our life is a playlist. We can't walk into a store or listen to the radio without thinking "this would be perfect for spin class, a quick sprint, or a yoga cool down." We are far from music afficiandos, but working...

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The Business of the Swim-Bike-Run

(0) Comments | Posted May 8, 2012 | 3:56 PM

After experiencing several injuries over my years of marathon training, my husband convinced me to try a triathlon. Lets be clear: I am not a swimmer, but I also don't back down from a challenge. Thus, I jumped in head first (literally) and trained for my first triathlon (a half...

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Fitness: The New 'It' Bag

(2) Comments | Posted April 5, 2012 | 5:22 PM

Remember when dinner conversation between friends was once all about kids, fashion, and where you were traveling next? Today, the topic in vogue is fitness. It may start with, "Who is your favorite spin instructor and what class are you taking tomorrow?" and an hour later, the group is likely...

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The Many Benefits of 'Sweatworking'

(4) Comments | Posted March 16, 2012 | 8:00 PM

Historically, working out has been pretty straightforward. Put on your sneakers and go to the gym or for a run. Burn some calories. Improve your health or drop some pounds. Simple.

Yet today it is much more than that. Fitness is in vogue and it's becoming a multi-dimensional facet...

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