Neg Norton is President of the Yellow Pages Association (YPA), a trade association that advocates on behalf of a print and electronic Yellow Pages industry, valued at more than $14 billion. With more that 20 years of experience in the Yellow Pages, Neg’s background includes positions at Loyaltyworks, Telephia, the Yellow Pages Publishers Association (YPPA), NYNEX Information Resources and Bell Atlantic Directory Services.

Blogs: Neg contributes to InsideYP, the official digital voice of the YPA, as well as the Locals Only column on Search Engine Land.

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