Earlier this week, popular clothing store H&M announced a plan to spend around $130 million in order to bring trendy and fast forward fashion to 50 stores across India.
It's not the first time a trendy store similar to H&M has considered expanding across India. Some may say that they are last to take the plunge, considering shops such as Zara, Mango and Forever 21 have all marked their territories in India.
But why exactly should H&M expand in India? Here are our top four reasons why:
They've Made High Fashion Affordable to All
Who would have thought that designers such as Karl Lagerfeld, Viktor & Rolf and many more would have ever considered designing mainstream? Well, H&M collaborated with the most popular designer, Karl Lagerfeld -- otherwise known as the creative director at Chanel -- and within a matter of hours, Lagerfeld's clothes were sold out in all H&M stores that participated in the collection launch. Next came Maison Martin Margiela who had a similar affect. We think it's safe to say that if you're looking for a very affordable designer collection but don't have the budget to go out and spend thousands on couture, than H&M can definitely help. Each year the Swedish retailer announces a very excited collaboration with either a designer or celebrity. It's just the matter of waiting for who the next collab will be with and what exciting clothes they will put in your closet.
They Want Fashion to Go Green
Everyone knows the fashion industry is glamorous and known to be a big business -- however, if there is one thing the industry is behind on, it's being environmentally conscious. For the longest time, designers and well known clothing companies have been criticized harshly for the harm that takes place during production and how disposable clothing is promoted. However, in April the launch of H&M's Conscious Collection was the talk of the town as they revealed that the company is trying to go green by providing sustainable fashion finds. H&M is already known for using organic cotton during production, but taking the next big step has pleased a lot of their shoppers and has even attracted more who approve of their eco friendly mission.
They're Not Afraid of the Fashion Industry
It's not everyday that a clothing company can proudly say that one of their dresses has been rocked by Helen Hunt on the Oscars red carpet. Yes, you read that right. Back in February, Helen was seen on the red carpet wearing an H&M navy strapless dress worth $80 and paired the outfit with $700,000 worth of jewelry. Not only can H&M be noted on that accomplishment, but they've also been dominating fashion week. Just this year during Paris Fashion Week, H&M was, again, the most raved about fashion show. This Swedish company is definitely rising the ranks and will undoubtedly be taking over the fashion industry one step at a time.
They Love Celebrities As Much As You Do
Other than their designer collaborations, H&M is also known for their celebrity collaborations. In the past, they've teamed up with Madonna, Lana Del Ray, and just a month ago, they announced that their newest collaboration would be coming out. Any guesses for who that collaboration may be with? No other than Queen B! It's true! This year has definitely been successful for Beyonce as she's appeared as Vogue's May cover girl, launched her Mrs. Carter tour and now, she's released her very own swimwear collection with H&M.
There's no argument when it comes down to H&M expanding in India. In fact, it may just end up booming the business to even higher levels.