The current fortunes of global advertising and marketing services businesses are a window not into the future of the world economy, but what's going on right now. So, too, perhaps, with the World Economic Forum in Davos this week.
Steve Jobs, the late founder and chief designer of the Apple Empire, will be honored posthumously by the Wall Street Journal for morphing the concept of planned obsolescence from a negative aspect of capitalism into a shrewd marketing virtue.
In 2014, the question of 'who is the mainstream consumer' will be asked more frequently. This New Mainstream consumer is one who increasingly embraces its heritage and chooses to indulge in multiple media within a multicultural context.