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Why Is the Success of Mobile Apps So Difficult to Measure? Critical Issue in Audience Measurement Unraveled

Anindya Datta | Posted 05.12.2013 | Technology
Anindya Datta

Audience measurement is well understood and routinely performed by firms such as Nielsen (TV), Arbitron (radio) and Comscore (web). It would appear to be a no-brainer for these companies to jump on apps. But, clearly, that has not been the case. What gives?