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4as Conference

Better Selfies Through Chemistry

James Marshall Crotty | Posted 07.22.2014 | Technology
James Marshall Crotty

The selfie is here to stay, despite reports of its demise. Love it or loathe it, the self-portraits snapped with handheld devices that Ellen DeGe...

Yahoo's Marissa Mayer to Address Annual Ad Confab in LA

Andy Plesser | Posted 05.11.2014 | Business
Andy Plesser

Yahoo's CEO Marissa Mayer will be among the publishing, marketers and agency execs to speak at  the annual meeting of the 4A's, the advertising agency's trade group.

Huffington Post Had 2.3 Million Comments Posted in March (video)

Andy Plesser | Posted 06.07.2013 | Media
Andy Plesser


Top Ad Execs' Tips on Online Video Ad Dollars (video)

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most ...

Arianna Huffington's "4E's" at the 4A's: Engagement, Energy, Empathy and Enthusiasm (video)

Andy Plesser | Posted 06.10.2013 | Media
Andy Plesser

In a speech the annual 4A's conference, Arianna Huffington sought to inspire the audience of advertising and media executives with her high energy approach to publishing.