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4as Conference

(VIDEO) Media Agencies Need to Change: Nielsen's David Hohman

Andy Plesser | Posted 05.01.2015 | Media
Andy Plesser

The business model for media agencies needs to change, says David Hohman, Nielsen's agency solutions EVP in an interview with Beet.TV. Many agencies...

(VIDEO) Digital Placed-Based Venues Grow As Consumer Viewing Shifts

Andy Plesser | Posted 04.13.2015 | Media
Andy Plesser

This sector of the business is just shy of $1 billion in ad spend and is comprised of screens in places like elevators, airports, malls, gyms, taxis, gas stations and other out of the home venues.

(VIDEO) Nielsen Relies on eXelate for Programmatic Data

Andy Plesser | Posted 04.10.2015 | Media
Andy Plesser

AUSTIN - As part of its deeper push into programmatic buying, Nielsen is increasingly relying on data from eXelate across a variety of video offering...

(VIDEO) GroupM's Norman: Facebook Lags Twitter For Video Advertisers

Andy Plesser | Posted 04.10.2015 | Technology
Andy Plesser

AUSTIN - Facebook wants to make a big splash in the world of video advertising. But failings in its offering mean it still has a way to go, according...

(VIDEO) Measurement of Fraudulent Traffic Must be Stricter, comScore Says

Andy Plesser | Posted 04.10.2015 | Technology
Andy Plesser

AUSTIN -- As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter, Senior VP Marketing at comSc...

(VIDEO) Leo Burnett, HuffPo Get Close To Win At Content: Renshaw

Andy Plesser | Posted 04.10.2015 | Media
Andy Plesser

AUSTIN -- Last October, ad agency Leo Burnett and online publisher Huffington Post announced they would be partnering to help create content for bra...

(VIDEO) Videology Partners In Programmatic TV 'Evolution, Not Revolution': Gaskamp

Andy Plesser | Posted 04.10.2015 | Technology
Andy Plesser

AUSTIN -- Videology sees its recently-inked integration deal Comcast-owned ad tech platform FreeWheel as "bridging the gap" until true programmatic ...

(VIDEO) CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic "Coop" powered by the Rubicon Project, Jay Sears explains

Andy Plesser | Posted 03.30.2015 | Media
Andy Plesser

AUSTIN -- Earlier in March, The Guardian announced it was leading a coalition including CNN International, the Economist the Financial Times and Re...

(VIDEO) Online Video Exploding Globally and Starcom's Amanda Richman Explains Why

Andy Plesser | Posted 03.30.2015 | Media
Andy Plesser

AUSTIN - Online video is showing dramatic growth.  It is by far the fastest growing ad medium. In a closely watched quarterly report titled  Adver...

(VIDEO) Viewable Ads Are Up By 30%: GroupM's Montgomery

Andy Plesser | Posted 03.26.2015 | Technology
Andy Plesser

AUSTIN -- If you believe some of the shocking stats over the last 18 months, close to half of online ads sold may not even technically be able to ...

(VIDEO) Starcom's CEO Donohue & "New Establishment" Brand Airbnb

Andy Plesser | Posted 03.26.2015 | Business
Andy Plesser

AUSTIN -- One of the benefits of working with "new establishment brands" is they come to media planning without any baggage attached to them that ico...

(VIDEO) Can The HuffPost Show Fill Colbert's Gap, All The Way To Cable?

Andy Plesser | Posted 03.26.2015 | Media
Andy Plesser

AUSTIN -- With two of broadcast TV's satirical news-meisters heading to pastures new this year, is online video yet in a position to move in and oc...

(VIDEO) FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell

Andy Plesser | Posted 03.25.2015 | Technology
Andy Plesser

AUSTIN -- Comcast-owned ad tech platform FreeWheel is plugging video ad tech peer Videology in to its platform, to help advertisers buy programmatic...

(VIDEO) GroupM's Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

Andy Plesser | Posted 03.24.2015 | Media
Andy Plesser

AUSTIN -- Many digital media executives expect it is only a matter of time before "programmatic" advertising - the collection of techniques which auto...

Better Selfies Through Chemistry

James Marshall Crotty | Posted 07.22.2014 | Technology
James Marshall Crotty

The selfie is here to stay, despite reports of its demise. Love it or loathe it, the self-portraits snapped with handheld devices that Ellen DeGe...

Yahoo's Marissa Mayer to Address Annual Ad Confab in LA

Andy Plesser | Posted 05.11.2014 | Business
Andy Plesser

Yahoo's CEO Marissa Mayer will be among the publishing, marketers and agency execs to speak at  the annual meeting of the 4A's, the advertising agency's trade group.

Huffington Post Had 2.3 Million Comments Posted in March (video)

Andy Plesser | Posted 06.07.2013 | Media
Andy Plesser

2010-04-27-Arianna.jpg

Top Ad Execs' Tips on Online Video Ad Dollars (video)

Daisy Whitney | Posted 05.25.2011 | Media
Daisy Whitney

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most ...

Arianna Huffington's "4E's" at the 4A's: Engagement, Energy, Empathy and Enthusiasm (video)

Andy Plesser | Posted 06.10.2013 | Media
Andy Plesser

In a speech the annual 4A's conference, Arianna Huffington sought to inspire the audience of advertising and media executives with her high energy approach to publishing.