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(VIDEO) 4A's Hill, Pivotal's Wieser Spar Over ANA Report Critical Of Agency Practices

Andy Plesser | Posted 06.23.2016 | Media
Andy Plesser

CANNES - The advertising industry's reaction to a report critical of advertising and media agencies that the Association of National Advertisers (ANA)...

(VIDEO) 'Ad Blocking Is Good For Us': How the Washington Post Wrestles With Choice

Andy Plesser | Posted 04.18.2016 | Media
Andy Plesser

MIAMI -- The Washington Post says it is trying hard to show ads that don't suck - it's other people's ads that are the problem. WaPo made headlines ...

Momentum's Weil: When Agencies Ignore Consumers They Resemble The Republican Party (VIDEO)

Andy Plesser | Posted 04.11.2016 | Politics
Andy Plesser

MIAMI - When agencies and clients get sidetracked with each other over business issues they can become disconnected with consumers, a phenomenon not u...

Most Advertising Is Irrelevant: Quantcast's Feldman Wants More (VIDEO)

Andy Plesser | Posted 04.08.2016 | Technology
Andy Plesser

Twenty-two years after the first web banner ad, you may have thought the online advertising business was pretty mature by now. But fear over a worseni...

Lotame Advancing People-Targeting With Cross-Device Data Fueled By Smart TVs (VIDEO)

Andy Plesser | Posted 04.05.2016 | Technology
Andy Plesser

As it prepares to roll out a new generation of cross-device consumer targeting data generated by smart televisions, data management platform Lotame s...

TV Ad Budgets Can't Stop Trump Explains Publicis' Tobaccowala (VIDEO)

Andy Plesser | Posted 04.05.2016 | Politics
Andy Plesser

In the race to the White House, some of the biggest advertising money is not yet being spent attacking across party lines. Instead, it is Republicans who are getting out their wallet to stop Donald Trump.

'The Economist' Tells Brand Stories to Dodge Ad Disruption, Paul Rossi Explains (VIDEO)

Andy Plesser | Posted 04.05.2016 | Media
Andy Plesser

After 172 years in print, The Economist magazine should know a thing or two about two key media topics - business models, and cyclicality. Paul Rossi...

DDB's Wendy Clark's Advertising Mix for Success: Speed, Diversity and Solid Story Telling (VIDEO)

Andy Plesser | Posted 04.05.2016 | Business
Andy Plesser

The demands of clients, consumers and new technologies are pushing agencies to work faster, says veteran marketer Wendy Clark who joined DDB as North ...

Video On Twitter, Other Social Platforms Requires More Creative Approach To Story Telling: GroupM (VIDEO)

Andy Plesser | Posted 04.01.2016 | Media
Andy Plesser

MIAMI - Short attention spans among people engaging with video ads on social media platforms requires more focus on developing short-form creative ins...

Twitter Sees Life After 30 Seconds In Live Streams, Dave Roter (VIDEO)

Andy Plesser | Posted 04.01.2016 | Technology
Andy Plesser

MIAMI -- It may be known for its fast-paced and bite-sized status updates, but Twitter wants to tell brands they can both go shorter and longer wit...

Starcom's Richman: Twitter Learnings Show Engagement With 'Emotional' Programming Lifts Brand Recall (VIDEO)

Andy Plesser | Posted 04.01.2016 | Media
Andy Plesser

MIAMI - A recent study that Starcom Mediavest Group conducted with Twitter and Canvas shows a 48% lift in brand recall for ads appearing in television...

Accuen CEO Pagliuca: Header Bidding Will Accelerate Trend Of Direct Programmatic Relationships (VIDEO)

Andy Plesser | Posted 03.29.2016 | Technology
Andy Plesser

MIAMI - Accuen, Omnicom's programmatic agency, sees the future of programmatic media buying involving more direct relationships between advertisers/ag...

Jeff Burkett Explains How Innovation, Editorial Expansion Is Driving Success at the 'Washington Post' (VIDEO)

Andy Plesser | Posted 03.29.2016 | Media
Andy Plesser

MIAMI -- What has Jeff Bezos ever done for print? Transformed the fortunes of the Washington Post, for one. Since acquiring the paper in 2013, the A...

(VIDEO) GroupM's Lesser: The Future Of All Media is Digital and Programmatic

Andy Plesser | Posted 03.29.2016 | Media
Andy Plesser

MIAMI - Less than six months into his role as CEO of North America for GroupM, Brian Lesser offers this vision of the future of media: it all will be ...

(VIDEO) The Trade Desk Rolling Out Programmatic E-Learning Globally

Andy Plesser | Posted 03.29.2016 | Technology
Andy Plesser

MIAMI - Demand-side platform The Trade Desk believes it's time for the advertising and media industries to hit rewind on the complicated subject of pr...

(VIDEO) FreeWheel Sees Rapid Growth Of Premium Video Requiring Unity In Measurement

Andy Plesser | Posted 03.29.2016 | Media
Andy Plesser

MIAMI - With more than 60% of video viewing now being done on various digital devices other than desktop and laptop computers, there's an urgent need ...

(VIDEO) Media Agencies Need to Change: Nielsen's David Hohman

Andy Plesser | Posted 05.01.2016 | Media
Andy Plesser

The business model for media agencies needs to change, says David Hohman, Nielsen's agency solutions EVP in an interview with Beet.TV. Many agencies...

(VIDEO) Digital Placed-Based Venues Grow As Consumer Viewing Shifts

Andy Plesser | Posted 06.10.2015 | Media
Andy Plesser

This sector of the business is just shy of $1 billion in ad spend and is comprised of screens in places like elevators, airports, malls, gyms, taxis, gas stations and other out of the home venues.

(VIDEO) Nielsen Relies on eXelate for Programmatic Data

Andy Plesser | Posted 06.10.2015 | Media
Andy Plesser

AUSTIN - As part of its deeper push into programmatic buying, Nielsen is increasingly relying on data from eXelate across a variety of video offering...

(VIDEO) GroupM's Norman: Facebook Lags Twitter For Video Advertisers

Andy Plesser | Posted 06.10.2015 | Technology
Andy Plesser

AUSTIN - Facebook wants to make a big splash in the world of video advertising. But failings in its offering mean it still has a way to go, according...

(VIDEO) Measurement of Fraudulent Traffic Must be Stricter, comScore Says

Andy Plesser | Posted 06.10.2015 | Technology
Andy Plesser

AUSTIN -- As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter, Senior VP Marketing at comSc...

(VIDEO) Leo Burnett, HuffPo Get Close To Win At Content: Renshaw

Andy Plesser | Posted 06.10.2015 | Media
Andy Plesser

AUSTIN -- Last October, ad agency Leo Burnett and online publisher Huffington Post announced they would be partnering to help create content for bra...

(VIDEO) Videology Partners In Programmatic TV 'Evolution, Not Revolution': Gaskamp

Andy Plesser | Posted 06.10.2015 | Technology
Andy Plesser

AUSTIN -- Videology sees its recently-inked integration deal Comcast-owned ad tech platform FreeWheel as "bridging the gap" until true programmatic ...

(VIDEO) CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic "Coop" powered by the Rubicon Project, Jay Sears explains

Andy Plesser | Posted 05.30.2015 | Media
Andy Plesser

AUSTIN -- Earlier in March, The Guardian announced it was leading a coalition including CNN International, the Economist the Financial Times and Re...

(VIDEO) Online Video Exploding Globally and Starcom's Amanda Richman Explains Why

Andy Plesser | Posted 05.30.2015 | Media
Andy Plesser

AUSTIN - Online video is showing dramatic growth.  It is by far the fastest growing ad medium. In a closely watched quarterly report titled  Adver...