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I On Beauty: Chapter 15 -- The Post-50 Market Moves Online, Spends Billions for Beauty

Irene Michaels | Posted 03.15.2015 | Fifty
Irene Michaels

Post-50 shoppers are making more of their purchases online than you might think. While seniors may not be the most active demographic on social media, they aren't by any means absent from the internet.

Amazon Launches A New Store Just For Post 50s

Posted 04.17.2013 | Fifty

It seems Amazon has caught wind of post 50s' buying power. The e-commerce giant announced earlier this week a new store on the site targeting older ad...