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Content Marketing

6 Reasons You Should Increase Your Content Marketing Budget This Year

Jayson DeMers | Posted 07.21.2016 | Business
Jayson DeMers

We've officially passed the halfway point of 2016, and it's time to take a look at how your content strategy is performing. Hopefully, you set a new course for your operation at the beginning of the year (or at least updated it to account for new development), but things change quickly, and it's never a bad idea to run a quick audit of your position to see what needs adjusting.

Nine Reasons Your Brand is Failing at Social Media

Global Yodel | Posted 07.21.2016 | Business
Global Yodel

Having an effective social media strategy may be one of the most important determinates to the success of your business. The old debate about whether ...

Why Content Marketers Love Infographics

Zak Mustapha | Posted 07.20.2016 | Business
Zak Mustapha

Just a decade ago if you asked someone about infographics they would probably have no clue what you were talking about. In today's world it is hard to find someone who hasn't seen or shared an infographic. I

Osmond Marketing, Innovative Marketing Company Emphasizes Content

Marisa McPeck-Stringham | Posted 07.18.2016 | Business
Marisa McPeck-Stringham

When good working opportunities that fit her schedule weren't coming, Amy Osmond Cook made her own. Cook, who was pregnant with her third child durin...

Legal Professionals Find Serious Success with Content Marketing

Jack Choros | Posted 07.15.2016 | Business
Jack Choros

Businesses everywhere are benefiting from including content marketing in their approach to attracting new customers, and the legal profession is leading the charge.

The Future of Marketing 3: The Secrets of Stunning Visuals that Get Shared

Milena Milićević | Posted 07.14.2016 | Technology
Milena Milićević

Technology enabled us to respond faster, to be out there for our clients and it all boils down to understanding both analytics and people; not confusing when to make decisions with our brains and when with our hearts.

Social Media, Culture and Marketing: Chelsea Matthew Cracks the Code

Angela Han | Posted 07.10.2016 | Media
Angela Han

Packaging matters. It contradicts the "looks aren't everything" proverb, but it's a salient truth--looks can be just as important as content. As medi...

Journalism and Content Marketing Need Each Other

Cameron Conaway | Posted 07.07.2016 | Business
Cameron Conaway

Truth is, just as in 1899, journalism and content marketing need each other. As investigative journalists tell some of the most important stories of our time, the publication they work for is often cash-strapped, underpaying those journalists, and too busy or blind to break free from its antiquated ways of distribution--maybe sending truly brilliant content out a few times via their social media channels and calling it "a strategy."

Lead Nurturing Ignites Hotter Online Conversions

Amit Bhaiya | Posted 07.06.2016 | Business
Amit Bhaiya

While lead generation is vital to any business, without proper nurturing, the initial spark of customer interest gradually dims and dies out. It takes...

5 Things Successful Brand Publishers Do

Sachin Kamdar | Posted 07.06.2016 | Media
Sachin Kamdar

For those looking to create integrated brand journalism strategies of their own, I explore five things successful brand publishers do (and know) here.

What Is Influencer Marketing?

Global Yodel | Posted 07.05.2016 | Business
Global Yodel

In marketing there is always a new trendy term and "influencer marketing" is a popular one right now. Popular with good reason, as if done right, influencer marketing can have unparalleled sales, growth and equity results for brands and generate unmatched ROI for marketing budgets.

Houston Brand Management: 7 Online Tools To Make You A Better Blogger

Siva Yenneti | Posted 06.30.2016 | Business
Siva Yenneti

Consumers can choose what they will view and when, and don't appreciate invasive marketing. The challenge for Houston businesses is getting customers to choose to look at you on their own. What unique value does your business bring?

Increasing Engagement: 4 Tactics To Improve The Social Media Shares Of Your Content

Gabriel Shaoolian | Posted 06.30.2016 | Business
Gabriel Shaoolian

It should come as no surprise that the type of content you produce has a direct connection to how much interest it will generate on social media. Cont...

Who Needs to Invest in Content Marketing?

Josh Gershonowicz | Posted 06.29.2016 | Business
Josh Gershonowicz

Consumers fast-forward through TV commercials, turn the page on print ads, and skip over pre-roll videos on YouTube. They change the channel on radio ads, are too distracted to notice billboards, and have become so proficient at surfing the web that they can tune out banner ads like it's second nature.

The Future of Marketing: Explainer Videos That Convert

Milena Milićević | Posted 06.23.2016 | Technology
Milena Milićević

Have you heard of Think With Google website? Now that the leading search engine has bought YouTube for $1.65 billion its playbook about creating the...

How Content Affects Social Media, PR, and SEO

Advertising Week | Posted 06.20.2016 | Business
Advertising Week

By Sergio Mave, VP of Business Development and Growth, SamyRoad This topic could easily take a whole book to discuss, so below is a quick summary on ...

Solving Marketer Challenges With Influencer Content

Amy Callahan | Posted 06.20.2016 | Business
Amy Callahan

Influencer marketing: everyone's talking about it, and over 59 percent of brands are spending money on it.

7 Sure-Fire Ways To Create More Engaging Content

Neil Patel | Posted 06.17.2016 | Business
Neil Patel

Whether you chalk it up to a lack of time, the incessant need to "feed the content monster" or any other reason, this an issue that needs to be addressed. We need to ask and answer the critical question: How do we create more engaging content?

Caught Between Your Business And Your Day Job?

Allison Volk | Posted 06.17.2016 | Arts
Allison Volk

Ever feel like you have a split personality because you're straddling the line between your business and your day job? Like you have to be in one mode to be effective in one realm, and a completely different mode to be successful in the other?

One Way Ticket to Engagement: How UGC is Transforming the Travel Industry

Pau Sabria | Posted 06.17.2016 | Technology
Pau Sabria

Picture this: wanderlust has struck and you're scrolling through Instagram for inspiration. Amidst a sea of branded stock images -- hotel pools devoid...

What I Learned About Content Marketing From A Successful Copywriter

Connor Ondriska | Posted 06.16.2016 | Business
Connor Ondriska

As someone who does content marketing, I'm always looking for new tips to learn how to improve my writing and the ROI on these efforts.

So you Want to Make Some Visual Content? You'll Need These Tools.

Nadya Khoja | Posted 06.10.2016 | Business
Nadya Khoja

You've seen them all over the web, and you want in! Visual content has proven itself worthy over and over again.

The Right Way For Marketing Teams To Build Websites

Sajeel Qureshi | Posted 06.09.2016 | Business
Sajeel Qureshi

Websites.  Those interactive, responsive, digital brochures and sources of information that come in more shapes and sizes than the Muppets.  Most ma...

Apple and HBO. Think Different. Produce Better.

Stephen Rosa | Posted 06.03.2016 | Business
Stephen Rosa

Through obsessive attention to detail and quality of both Apple technology and HBO productions, new generations of storytellers were inspired to think different and produce better. I would love to see what Apple and HBO could create together.

How to Build Your Online Audience When You Can't Market Like Every Other Entrepreneur

Neal Samudre | Posted 06.03.2016 | Business
Neal Samudre

The other day I had this sick, disgusting feeling in my stomach. It wasn't the tacos I had eaten earlier. It was this feeling that I was being disinge...