It's tough for some old-thinking leaders to embrace an employee-first mentality, which flies in the face of the traditional top-down mentality that puts employees at the bottom of the pyramid. But in this brave new world of fractured attention spans, hyper-competition and an influential Millennial voice, companies are well-served to recognize that strong brands start with a passionate workforce.
According to the Department of Defense, only .04 percent of Americans are active military personnel, a staggeringly small number to be shouldering the weight of our nation's security. These heroes deserve our full support with reintegration when they transition to civilian life, including the transition to employment.
While all the attention is on the unprecedented wealth within the Bay Area, the reality is that one in five residents live in poverty. Fortunately, the same entrepreneurial mentality endemic to the region has also ushered in brand new tools to address this growing income gap and other pressing social issues.
Engaging in community involvement programs is nothing new for celebrity athletes, teams, leagues and sports leaders. What feels fresh is the increased professionalization of sports philanthropy, as leaders in this field recognize more ambitious ways to serve their communities while forging new partnerships and shaping their brands on a global stage.