Successful entrepreneurs often start with a "random" idea, but they quickly focus their efforts and follow a "system" to organize their startup and maximize the clout of their activities. Too many entrepreneur "wannabes" never get past the idea stage, or strike out randomly in many directions.
When it comes to tech companies that have been funded by venture capital, the most recent study shows that 87 percent of the founders of tech companies that have been funded by venture capital are white; 1 percent African American; and less than 1 percent Latino.
If you're on Tinder, the idea of using Tinder-like techniques to find a job might make you cringe. On the other hand, you might think of this as a great opportunity to level the playing field and to remove the "who you know" factor from the job search.
In all the social media that you follow, how many messages do you see that are actually worth your time? For that matter, how much value is there in what you are posting? There are very different kinds of value that can be derived from all things social.
Even those "social media experts" who actively play Klout's game will pull out the authenticity card when describing best practices in social media marketing. How authentic is it to share content for the purposes of artificially increasing an influence score?
While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.
With each passing year, digital literacy solidifies its position as the currency of success. It's not just the continued decline of American manufacturing jobs, and what we already know about the upward trend toward the future of STEM jobs.
I know who I am in real life, but online, I stumbled. Overly self-conscious, I agonized over every post and tweet. And it showed. Even though I can guide my clients like Doctors Without Borders to social media success, doing it for yourself is a whole other set of obstacles.
If Snapchat and its soon-to-be everywhere clones survive the boom bust cycle that is the new world of mobile phone apps, I think it will be a sign that we are not OK with EVERYTHING being shared and pinned to our social resume until well past our last days on earth.
In this new era of marketing, the technology infrastructure of social media and the ability it gives us to search anything--instantly--online, has made it easier for thought-followers to find what they need when they need it.
Until very recently I wouldn't have called myself an avid social media user. Sure, I created a Facebook profile in 2006, at a time when a college email address was still required to sign up, but who didn't? The concept of the "social network" has changed a great deal since then.
Something like the app Bang With Friends might seem silly or of limited appeal to the college crowd, but it could pose a real danger to those of us who are trying to understand and develop the social world for positive purposes.