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Klout

App-maker, App-maker, Make Me a Match

Jamie Silverman | Posted 06.06.2014 | Technology
Jamie Silverman

If you're on Tinder, the idea of using Tinder-like techniques to find a job might make you cringe. On the other hand, you might think of this as a great opportunity to level the playing field and to remove the "who you know" factor from the job search.

Is Your Voice Worth Elevating?

Russell Bishop | Posted 06.03.2014 | Healthy Living
Russell Bishop

In all the social media that you follow, how many messages do you see that are actually worth your time? For that matter, how much value is there in what you are posting? There are very different kinds of value that can be derived from all things social.

Social Media Measurement and the Only Metric That Matters

Kim Garst | Posted 05.10.2014 | Business
Kim Garst

Regardless of the business, benchmarking, measuring and being able to analyze results is important. If you do not, how will you know if, and to what extent, you are succeeding?

How Klout Is Poised to Clean LinkedIn's Content Clock

Chad Pollitt | Posted 05.05.2014 | Business
Chad Pollitt

In May of last year I wrote, "Why LinkedIn Just Got Less Appealing," to voice the displeasure of myself and many others regarding LinkedIn Today's (no...

The Egonomics of Clout (Klout): Don't Let Ego Outrank Your Influence in Business

Andy Betts | Posted 04.23.2014 | Business
Andy Betts

Quality content is a key catalyst in the formation of influence. Klout is now aiming to present content from others that can be shared.

Klout Pivots, Embraces Content Aggregation

Sam Fiorella | Posted 04.16.2014 | Technology
Sam Fiorella

Even those "social media experts" who actively play Klout's game will pull out the authenticity card when describing best practices in social media marketing. How authentic is it to share content for the purposes of artificially increasing an influence score?

I Love Klout, and You Should Too

Adam Wexler | Posted 01.26.2014 | Technology
Adam Wexler

In the spirit of Thanksgiving, I just wanted to express my appreciation for a resource like Klout. Thanks for making the lives of all marketers a little easier.

Use the Theory of Everyone to Build Your Twitter Followership

Chris Abraham | Posted 01.23.2014 | Small Business
Chris Abraham

While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.

Online Klout: Digital Gateway or the New, Mysterious Gatekeeper?

Jason A. Llorenz | Posted 01.23.2014 | Technology
Jason A. Llorenz

With each passing year, digital literacy solidifies its position as the currency of success. It's not just the continued decline of American manufacturing jobs, and what we already know about the upward trend toward the future of STEM jobs.

Live Event Marketing - Content Strategy's New Star... and the Most Underutilized Content Marketing Tool!

Diane Primo | Posted 10.29.2013 | Business
Diane Primo

Customers remember experiences--from what they saw or heard to whom they met--far longer than they'll recall what they read in social media, a blog, an eNewsletter or a case study.

Forbes "Jumps The Shark" on Social Media Influence

Jure Klepic | Posted 07.24.2013 | Media
Jure Klepic

Does this signal the beginning of the end for Forbes as a knowledgeable source of business information? Have they finally "jumped the shark" on their ...

Why Making Klout Competitive Is a Good Idea

Liz O'Neill | Posted 09.21.2013 | Technology
Liz O'Neill

This week, the social media team at Location3 Media launched a friendly social media competition using the influence-tracker Klout. The goal is to get...

Ten Ways to Find Your Digital Voice

Alona Elkayam | Posted 09.17.2013 | Technology
Alona Elkayam

I know who I am in real life, but online, I stumbled. Overly self-conscious, I agonized over every post and tweet. And it showed. Even though I can guide my clients like Doctors Without Borders to social media success, doing it for yourself is a whole other set of obstacles.

Bianca Bosker

Twitter Bots Becoming More Influential Than Oprah

HuffingtonPost.com | Bianca Bosker | Posted 07.08.2013 | Technology

According to her Twitter bio, Carina Santos is a blonde, female journalist based in Rio de Janeiro who works with Globo, a 24-hour news channel in Bra...

The Rise of the Fleeting Social Post

Emil Michael | Posted 08.27.2013 | Technology
Emil Michael

If Snapchat and its soon-to-be everywhere clones survive the boom bust cycle that is the new world of mobile phone apps, I think it will be a sign that we are not OK with EVERYTHING being shared and pinned to our social resume until well past our last days on earth.

Thought Followship Marketing Results in Thought Leadership

Diane Primo | Posted 08.27.2013 | Business
Diane Primo

In this new era of marketing, the technology infrastructure of social media and the ability it gives us to search anything--instantly--online, has made it easier for thought-followers to find what they need when they need it.

The Final Authority on Influence Marketing

Jure Klepic | Posted 08.15.2013 | Business
Jure Klepic

Influence marketing has been anointed as the golden-haired darling of the social media world ever since marketers first figured out that word-of-mouth...

9 Top Community Managers on Why Online Community Matters

Megan Berry | Posted 07.30.2013 | Technology
Megan Berry

These are the people passionate (and crazy) enough to devote their lives to building these communities. What inspired them to do it? Their answers came down to two overarching themes.

Lessons Learned From an Influencer

David Cleary | Posted 07.22.2013 | Technology
David Cleary

Until very recently I wouldn't have called myself an avid social media user. Sure, I created a Facebook profile in 2006, at a time when a college email address was still required to sign up, but who didn't? The concept of the "social network" has changed a great deal since then.

Will Bang With Friends Bring Klout to Its Climax?

Jure Klepic | Posted 05.20.2013 | Technology
Jure Klepic

Something like the app Bang With Friends might seem silly or of limited appeal to the college crowd, but it could pose a real danger to those of us who are trying to understand and develop the social world for positive purposes.

Re-tweeted by the UN Secretary General? Educating the New Citizen Diplomat

Ambassador Muhamed Sacirbey | Posted 02.20.2013 | Technology
Ambassador Muhamed Sacirbey

From the Syria conflict to climate change to economic inequality, the debate has moved rapidly online -- but does it really affect outcome or is it merely an outlet for frustration?

Who Knew Helping Women Get Tech Jobs Could Be So Controversial?

Cassie Slane | Posted 02.04.2013 | Technology
Cassie Slane

Experienced professionals doing their part to help the next generation get a leg up? Well, the idea hasn't exactly been greeted with open arms among the blogosphere community.

Fixing Twitter's Breaking News Problem

Dean Jayson | Posted 04.02.2013 | Technology
Dean Jayson

In a newsroom there is an innate tug of war between speed and accuracy. Yet that balance has been disrupted by a strong external force: social media. The problem is that social media, specifically Twitter, has given news organizations a powerful incentive to break news quickly, yet fails to punish them for inaccuracy.

Influence Marketing vs. Sales Strategy

Sam Fiorella | Posted 03.19.2013 | Business
Sam Fiorella

Consumers, bloggers, and social celebrities with high social influence scores can amplify a brand's message and even a recommend a product they love or are paid to promote, but how targeted is their audience? Are they even in the buying cycle?

Overcoming Social Media Shame

Limari Colon | Posted 03.11.2013 | Media
Limari Colon

Three years ago when I stared blogging on the Huffington Post, I was lost, confused and immature. I used this platform to indulge on whatever topics I...