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Michael Zimbalist

(VIDEO) Predictive TV Targets Purchasers, Not Demos: Simulmedia's Zimbalist

Andy Plesser | Posted 01.12.2017 | Media
Andy Plesser

LAS VEGAS - People who are fixated on the future of television are missing a great opportunity to mine linear TV right now. And best prospecting asset...

(VIDEO) Simulmedia + Neustar: Linear TV Reach, Digital Performance And Targeting

Andy Plesser | Posted 07.18.2016 | Technology
Andy Plesser

CANNES - As the North Star has been to navigation, television-targeting firm Simulmedia sees its partnership with Neustar as the most direct route to ...

Former Times Exec Zimbalist Brings His Digital Learning To Simulmedia (VIDEO)

Andy Plesser | Posted 04.09.2017 | Media
Andy Plesser

Bringing linear television into the cross-channel, people-centric marketing world requires not only the mining of a plethora of consumer data but an e...

(VIDEO) To Fend Off Fraud Robots, Buy Ads Direct: NYT's Zimbalist

Andy Plesser | Posted 10.26.2016 | Media
Andy Plesser

The sky is falling in ad land thanks to a combination of threats including non-human traffic, the practice in which nefarious publisher sites game ad...

NYT's Zimbalist: Redesigned Site Wants Sophisticated Paid Posts

Andy Plesser | Posted 03.10.2014 | Media
Andy Plesser

LAS VEGAS -- The New York Times' web redesign on Wednesday opened the site up to paid articles from sponsors - but a distinction will always be clear ...

(VIDE0) The New York Times Launches "Ricochet" - Viral Ad Tool for Marketers

Andy Plesser | Posted 05.31.2013 | Media
Andy Plesser

The New York Times Company has released a new digital program called Ricochet, helping brands better meet audience needs by attaching advertising to T...

Cannes Film Festival: The Two Escobars

Linda Hassler | Posted 05.25.2011 | New York
Linda Hassler

Only rarely can a documentary match feature films for gripping human drama, but this one, The Two Escobars, has more than done that.