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Mobile World Congress

(VIDEO) OpenX Hoping To Optimize The Use Of Multiple Header Partners

Andy Plesser | Posted 03.29.2016 | Technology
Andy Plesser

The increased popularity of header bidding has spawned an outgrowth of header partners for publishers along with new container solutions, introducing ...

(VIDEO) VR's Chicken-And-Egg Future For Marketers: GroupM's Litman

Andy Plesser | Posted 03.15.2016 | Technology
Andy Plesser

Virtual reality could offer unprecedented immersion for brand audiences - if the technology becomes a genuine reality, according to an executive from...

Mobile Marketing Shortens Purchase Journey: Light Reaction's Elken (VIDEO)

Andy Plesser | Posted 03.09.2016 | Media
Andy Plesser

BARCELONA -- Advertising no longer has to drive interest to an eventual sale - today, it can help complete the sale immediately, even on mobile, says...

For AOL, Mobile Is Now "Foundational," CMO Kline (VIDEO)

Andy Plesser | Posted 03.09.2016 | Technology
Andy Plesser

BARCELONA --  With its acquisition by Verizon last year, coupled with the rapid consumer adoption, mobile - and mobile video in particular, has becom...

(VIDEO) Native Must Make Mobile Ads Relevant: Facebook's Arnstein

Andy Plesser | Posted 03.07.2016 | Technology
Andy Plesser

BARCELONA -- Mobile ads are going to have to change if they are to recapture interest from consumers whom they are putting off with too-pushy experien...

5 Key Takeaways From MWC 2016

Advertising Week | Posted 03.07.2016 | Business
Advertising Week

By Steve Wing, VP of Mobile & Marketplace - International, at Rubicon Project The Mobile influence on our world has reached a tipping point, and it's...

(VIDEO) WPP's Sorrell Vows To 'Up Tempo' On Viewability Demands

Andy Plesser | Posted 03.01.2016 | Media
Andy Plesser

BARCELONA -- With data suggesting a large percentage of online ad views are being called by fake users (malicious lines of code written by nefarious ...

A Mobile View of Mobile World Congress

David Sable | Posted 02.29.2016 | Business
David Sable

Frankly it's all digital, and digital allows for true kick-ass mobility -- a point which was powerfully brought home to me at a dinner discussion I participated in where mobile operators and others waxed eloquent about digital data capture.

Rival Phone Makers Reluctant To Support Apple In FBI Battle

Reuters | Casey Williams | Posted 02.26.2016 | Technology

MUMBAI/SINGAPORE (Reuters) - As Apple Inc resists the U.S. government in a high profile stand-off over privacy, rival device makers are, for now, keep...

5 Newsworthy Privacy Stories Today

Mark Weinstein | Posted 05.09.2015 | Technology
Mark Weinstein

In addition to my regular HuffPost musings, this marks the first of a series of weekly columns designed to quickly and dare I say entertainingly help us all be aware of a few most important privacy-related stories, good and/or bad.

Will Transparent, Chic QR Codes Save Mobile's Biggest Underachiever?

Andre Bourque | Posted 05.09.2015 | Business
Andre Bourque

If you thought print QR codes were unattractive and ineffective, imagine those used in video advertising. The idea of scanning the video a few seconds to land on a mobile page is tainted, in part, for being static, and poorly integrated with a brand's graphics.

Shazam Lets Advertisers Follow Consumers, CEO Riley

Andy Plesser | Posted 04.30.2014 | Business
Andy Plesser

Audio-identifying mobile app Shazam is trying to create a business selling data to advertisers by encouraging users to tag content other than music.

Mobile Health Tools Make Big Impact

Jonathan Spalter | Posted 04.28.2014 | Technology
Jonathan Spalter

On both sides of the Atlantic this week, two events are taking place that are shining a dazzlingly bright light on the direction we are headed as glob...

Trouble With the Smartphone Curve

Stewart Wolpin | Posted 04.20.2014 | Technology
Stewart Wolpin

Where does your smartphone spend most of its time? On your desktop? In a bag? In a coat or pants pocket? For all the time you spend checking email, Twitter, Facebook, watching video, listening to music, et al, my guess is your smartphone is more often not in your hand than in.

This Is An 'NSA-Proof' Smartphone

Posted 01.23.2014 | Technology

The tech world is abuzz this week with news that an "NSA-proof" smartphone will soon be available for purchase. On Wednesday, Silent Circle -- an e...

Have We Lost Sight of the Human Behind the Screen?

Laura Simpson | Posted 05.05.2013 | Technology
Laura Simpson

As more and more of our interactions are conducted via a mobile screen, to what extent is our intense relationship with our devices influencing our personal relationships and even our personalities?

The Content Brief: Real-Time Marketing Backlash?

Shawn Amos | Posted 05.03.2013 | Technology
Shawn Amos

Hey, real-time marketing was fun while it lasted, wasn't it? One day you're The Next Big Thing; the next day you're marched off to the sales & marketi...

Mobile World Congress 2013 Preview: What You Can't Miss

Ravi Kamran | Posted 04.27.2013 | Technology
Ravi Kamran

For those in the mobile community, February is one of the most exciting months of the year. One of the world's largest mobile events, Mobile World Congress takes place Feb. 25-28 in Barcelona, Spain.

Mobile World Congress and the New Mobile Horizon

Shelly Palmer | Posted 04.17.2013 | Technology
Shelly Palmer

As our world gets more and more connected, smartphones and tablets will not only do the work of laptops, they are likely to replace or enhance more traditional objects like wallets and credit cards. An Internet of Things... that's the New Mobile Horizon.

Beyond the Bull in Barcelona: Mobile World Congress 2012

John Bergquist | Posted 05.28.2012 | Technology
John Bergquist

We depend on companies like Samsung and Apple to make the hardware for us to create and execute remarkable art. Now as we are approaching what seems to be an apex of device overload, I believe we need to become more focused on innovative supports for that creativity.

And The Award For Best Smartphone Of The Year Goes To...

The Huffington Post | Jason Gilbert | Posted 03.02.2012 | Technology

According to a round of well-viewed Samsung advertisements, all of those Apple fanboys waiting in line for an iPhone were secretly jealous of the Gala...

Jason Gilbert

The Best New Gadgets Unveiled At This Week's Massive Tech Fair | Jason Gilbert | Posted 03.02.2012 | Technology

Mobile World Congress, the annual celebración de los smartphones in Barcelona, Spain, has come to an end. Almost 70,000 people attended the tech conv...

Microsoft Offers Sneak Peek At The New Windows

The Huffington Post | Jason Gilbert | Posted 02.29.2012 | Technology

Five months after last sharing its progress on Windows 8, Microsoft took the stage at Barcelona's Mobile World Congress to reveal what had changed, wh...

Playing Catchup: Are We Even Really Ready for the Current Mobile Tech?

John Bergquist | Posted 04.28.2012 | Technology
John Bergquist

Remember the first time you tried to use the automatic check out aisle? The poor employee standing there was almost as busy as a regular cashier, helping people when the system failed or the customer did something wrong.

Nokia Unveils Cheaper Windows Phone

Reuters | Posted 04.28.2012 | Technology

* Lumia 610 priced at $250, excl subsidies, taxes * new PureView 808 model has 41 MP camera * shares down 6.6 pct (A...