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Natural Makeup

This Is The Most Flattering Summer Makeup Trend

The Huffington Post | Chanel Parks | Posted 06.27.2014 | Style

Bright colors and floral patterns are hitting the summertime pavement hard, and it's not surprising that there's bold pink lips and brilliantly hued e...

The Real Reason Nicki Minaj Gave Up Her Pink Beehive Wigs

The Huffington Post | Chanel Parks | Posted 04.23.2014 | Style

Looks like it's no more pink beehive wigs and bubblegum-colored lipstick for Nicki Minaj -- and we're not complaining. The rapper turned actress t...

New Season, New You: Makeup Trends for Spring

Sana Alam | Posted 05.25.2014 | Style
Sana Alam

Despite the frigid temperatures outside, Spring has arrived! Spring is a time for change and a time for new beginnings. Just like your wardrobe changes with the seasons so should your makeup.

How To Pull Off The Barely-There Makeup Look

The Huffington Post | Dana Oliver | Posted 02.03.2014 | Style

This week in beauty was filled with celebrities wearing barely-there makeup. Halle Berry made a stunning return to the red carpet sporting radiant ...

11 Awesome (And Natural!) Beauty Products You Can Find At Whole Foods

The Huffington Post | Rebecca Adams | Posted 01.23.2014 | Style

By now, we've all discovered the beauty treasure trove that is the drugstore. But what about Whole Foods? While you're perusing the local produce and ...

The Key To Great Hair? Keeping That Blow Dryer Away From It

The Huffington Post | Michelle Persad and Raydene Salinas | Posted 11.07.2013 | Style

When we first laid eyes on Tara Jaff in Union Square, we knew there was something different about her. Maybe it was her bold brows or her ombre locks,...

Is Natural Makeup Better For You?

The Huffington Post | Dana Oliver and Raydene Salinas | Posted 09.30.2013 | Style

We were recently reminded of the miracle that is coconut oil by this lovely Brooklyn resident. But that wasn't the only beauty secret of Linda Cousins...

YIKES: Why Your Makeup Is More Harmful Than You Think

The Huffington Post | Rebecca Adams | Posted 08.09.2013 | Style

Navigating the natural, eco-friendly beauty world can be pretty daunting. Where does one start? What ingredients are safe? Do you have to shop at cert...

All You Need To Know About Natural Makeup

Refinery29.com | Posted 09.08.2013 | Style

Last week we showed you the down and dirty deets on what really happens to your skin when you switch to natural beauty products....

The Trick To Natural-Looking Makeup

The Huffington Post | Michelle Persad and Raydene Salinas | Posted 05.30.2013 | Style

When we happened upon this Van Cleef & Arpels sales associate in Union Square, we were blown away by her minimal look and flawless skin. Ashley Shepar...

How To Look Like You're Not Wearing A Ton Of Makeup

The Huffington Post | Dana Oliver | Posted 05.15.2013 | Style

We are huge fans of Hailee Steinfeld's age-appropriate look. The 16-year-old actress, who first caught our attention with her braided pigtails in the ...

These Two Grocery Store Ingredients Will Give You Insanely Glowing Skin

The Huffington Post | Simone Kitchens and Raydene Salinas | Posted 03.28.2013 | Style

"Day-to-day, I don't wear much on my face," Kelly Russell, a stylist we met in Union Square, told us of her beauty routine. "Coconut oil as eye moi...

The New Celebrity Makeup Uniform That's Perfect for Real Life

Andrea Pomerantz Lustig | Posted 05.08.2013 | Style
Andrea Pomerantz Lustig

call this makeup "You Only Better Makeup," and whether you're heading to your own red carpet event or the closest you're getting to a carpet is the one in your living room, this is makeup you can wear and love and feel great in.

Le No Makeup Look

Jennifer L. Scott | Posted 04.30.2013 | Style
Jennifer L. Scott

Spring is just around the corner. Time to break out our breezy dresses, light-as-a-feather scarves and pretty sandals. It's also time to re-evaluate our makeup routine. The days of winter where we needed thicker foundation and dark, smoky eyes are behind us. It's time for fresh-faced beauty.

A Pilot Gets A High-Flying Makeover

The Huffington Post | Rebecca Shaw | Posted 12.12.2012 | Style

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This Law Student Gets An Interview-Ready Look

The Huffington Post | Rebecca Shaw | Posted 12.12.2012 | Style

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7 Steps To Picture-Perfect Big Day Makeup

Alexa Prisco | Posted 12.23.2012 | Weddings
Alexa Prisco

Deciding on a makeup artist for your special day is a huge decision! Whether we believe it or not we are highly egotistical creatures.

This Law Student Gets An Interview-Ready Look

Rebecca Shaw | Posted 12.08.2012 | Style
Rebecca Shaw

The transition from college life to a new career has many challenges. For law student Amelia Hochman, those challenges include finding a new beauty routine!

A Pilot Gets A High-Flying Makeover

Rebecca Shaw | Posted 12.08.2012 | Style
Rebecca Shaw

var src_url="http://pshared.5min.com/Scripts/PlayerSeed.js?playList=517467143&height=411&width=570&sid=577&relatedMode=2&relatedBottomHeight=60&compa...

Why I Am Afraid Of Wearing Lipstick

Sarah Leon | Posted 10.11.2012 | Style
Sarah Leon

Confession: I am afraid of wearing lipstick. Because of this, I always let my lips go bare, even when wearing makeup on the rest of my face.

This Firefighter Won't Look This Way For Long...

The Huffington Post | Posted 10.11.2012 | Style

When faced with a workday, many of us have mastered our makeup routine where we can "put our face on" in 20 minutes or less. But what if your workday ...

This Ballerina Shares Her Wide-Awake Makeup Trick

The Huffington Post | Simone Kitchens and Raydene Salinas | Posted 10.11.2012 | Style

In our series FaceTime, we find inspiring girls around New York City and get the secrets to their look. This week we met Jemma, a ballet dancer who ma...

If You Knew the Danger, Would You Buy it?

Indie Lee | Posted 07.18.2012 | Healthy Living
Indie Lee

What surprises me is that many consumers pay so much attention to the ingredients that go into their food but so little attention to what goes on their skin, their largest organ.

This Real Estate Agent's 10-Minute Make-Up Look

The Huffington Post | Simone Kitchens and Bobby Doherty | Posted 10.11.2012 | Style

In our series FaceTime, we find inspiring girls around New York City and get the secrets to their look. This week we met Anat, a real estate agent who...

Purple Lab's Guide to Getting The Clean, Natural Look

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

The spring runway - and even many fall runways - were stalked by glamazons sporting a fresh-faced, natural, no-makeup-makeup look. Have you noticed? S...