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Social Media Marketing

Finding Success Through Snapchat

Damian Bazadona | Posted 08.25.2016 | Business
Damian Bazadona

Let's talk Snapchat. You know, the app every marketer loves to talk about but few actually use. The one that has pulled a few levers on the hype machine with great success and is mentioned in almost every marketing/advertising article these days.

The 4-Part Formula to Build a Social Media Community Around Your Business

John Bowen | Posted 08.23.2016 | Business
John Bowen

Social media has become a proven path to building a community of followers around your business. Marketing via YouTube, Facebook and other social media outlets can be a huge driver of new customers as well as referrals from "marketing apostles" who identify with you and who feel personally invested in your future success.

Is Instagram Stories the Nail in Snapchat's Coffin?

Maxwell Barna | Posted 08.20.2016 | Business
Maxwell Barna

This week, Instagram released its newest product feature into the cosmos--Instagram Stories. Right off the bat, the Internet flooded with criticism of the Facebook subsidiary's latest move, calling it a blatant rip-off of Snapchat, another less popular social sharing network.

Use These 6 Tips to Grow Your Instagram Following for Free

Jonathan Long | Posted 08.17.2016 | Business
Jonathan Long

Are you currently marketing your business on Instagram and want to attract more followers? Do you want to increase your following without spending any money?

Three Reasons Companies Are Using Digital Influencers To Grow Their Businesses

Shanicia Boswell | Posted 08.17.2016 | Business
Shanicia Boswell

Companies are not just using Digital Influencers to grow their businesses, they are paying them....and paying them well.

Marketing and the Media: Tips for Utilizing Social Media Marketing

William Morrow | Posted 08.08.2016 | Business
William Morrow

Image Source Social media took the world by storm after the creation of Facebook. It continues to flourish as more companies pop up and differentiate ...

Why It's Probably Time to Outsource Your Marketing

Megan Brame-Finkelstein | Posted 08.05.2016 | Business
Megan Brame-Finkelstein

If I'm ever known for anything when I die, it'll probably be the amount of times I've told entrepreneurs that they cannot waste time trying to do everything, and that the best way to grow is to eliminate, delegate, and automate.

The Only 3 Types of Writing People Actually Want to Read

Ayodeji Awosika | Posted 08.05.2016 | Business
Ayodeji Awosika

I spend a lot of time in forums and groups for writers. I want to know what makes them tick. I want to learn about their struggles so I can help them. I want to explore the landscape.

Should Your Company Pokémon Go Or Go Home?

Josh Gershonowicz | Posted 08.04.2016 | Business
Josh Gershonowicz

While your brand might not have the financial resources to partner with the game, that doesn't mean you can't incorporate it into your marketing strategy. In fact, you would be foolish to not at least consider the possibility.

Advertisers and Agencies Gain Insight on Influencer Marketing

Brian Hughes | Posted 08.02.2016 | Business
Brian Hughes

The FTC has announced that it will protect consumers from the effects of misleading social marketing strategies, by requiring the clear and evident disclosure of all paid endorsements and testimonials.

4 Ways to Engage Your Followers on Snapchat

Deep Patel | Posted 08.01.2016 | Business
Deep Patel

Most brands and companies allocate a considerable amount of time to producing content that engages their customers. However, many have overlooked one of the hottest platforms -- one that boasts 100 million daily active users -- Snapchat.

4 Houston SEO Trends For All Marketers

Siva Yenneti | Posted 07.28.2016 | Business
Siva Yenneti

Digital and SEO marketing is constantly changing. It's certainly not a proven science, as we continue year after year, studying and watching trends, and trying to find the right types of marketing that work. It's more important than ever to keep on top of changing trends in the Houston market

3 Top Aussie CEOs Say Having a Facebook Page Isn't Enough

Danielle Sabrina | Posted 07.27.2016 | Business
Danielle Sabrina

As business owners, by now we should all know that we need to be on social media. And if you're like me, when you think of social media, you think of ...

What Professional Sports Taught Me About Quick Decision Making

Damian Bazadona | Posted 07.27.2016 | Business
Damian Bazadona

For the past few years, my agency has created engaging digital campaigns designed to convert casual sports fans into devoted Major League Soccer fans....

The Benefits of Marketing Your Business on Instagram (Infographic)

Jonathan Long | Posted 07.25.2016 | Business
Jonathan Long

With more than 500 million active monthly users that create over 95 million pieces of content every day, Instagram presents a huge marketing opportunity for businesses. Yet, many businesses aren't active on the social network, taking advantage of the organic possibilities.

Drive People Crazy: Create An Unforgettable Personal Brand For Your Start-Up or Career Part 1

Alona Elkayam | Posted 07.21.2016 | Business
Alona Elkayam

If Momma were the decision maker, I might have gotten that job offer I lost a few years ago because they thought I wasn't someone who rolled up their sleeves. Didn't they hear me say I started my own award-winning, multi-million dollar agency in the most cut-throat city in the world?

The Future of Marketing 2: How to Add Japan into Your Business?

Milena Milićević | Posted 07.12.2016 | Technology
Milena Milićević

Nintendo is a perfect example of the company that first went into stardom in a different industry, at a completely different time period, but did not lose its edge. In 2016 the consoles have evolved into a museum relict and the mobile devices as we know will soon join them unless we add the AR/VR component to it.

#FredinChina: Chinese man beats a machine in face recognition contest

Fred Raillard | Posted 07.12.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in ...

Showcase Your Life, Facebook Live

Peg Samuel | Posted 07.11.2016 | Business
Peg Samuel

Facebook Live is a simple way to interact with others and be the real you. And people love authenticity. Your personality is the brand of your business. Share that with the world and go live!

Social Media, Culture and Marketing: Chelsea Matthew Cracks the Code

Angela Han | Posted 07.10.2016 | Media
Angela Han

Packaging matters. It contradicts the "looks aren't everything" proverb, but it's a salient truth--looks can be just as important as content. As medi...

How to Be Top Dog In Marketing And Personal Branding

Stacey Cohen | Posted 07.06.2016 | Media
Stacey Cohen

Photo Caption: Competitive eater Mary Bowers is donning "Haute Dog Couture" which took her and her team three months and an estimated 500 hours to cr...

In The Wake Of The Deal: Microsoft Acquires LinkedIn

JD Gershbein | Posted 07.05.2016 | Business
JD Gershbein

The purchase of LinkedIn by Microsoft is a watershed moment in the business of tech, an event giving rise to a kaleidoscope of possibilities that make the imagination race. How could it not?

#FredinChina: Brexit in the eyes of China's social media

Fred Raillard | Posted 07.05.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in ...

Hassan Whiteside 'Broke' Snapchat This Morning, And That's Only The Beginning For The App

Giana Pacinelli | Posted 07.05.2016 | Entertainment
Giana Pacinelli

ISSAC BALDIZON VIA GETTY IMAGES Early this morning, Hassan Whiteside announced that he will be returning to the Miami Heat for the 2016-2017 season. ...

5 Indispensable Strategies To Bolster Your Marketing Campaign

Ahmad Raza | Posted 07.01.2016 | Business
Ahmad Raza

It's no secret that running an e-commerce website or business can be troublesome at the best of times. If your business is lacking -- whether it be in...