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Why is Ad-ID Important to the Media and Advertising Industry?

Jack Myers | Posted 05.25.2011 | Media
Jack Myers

Read this week's (subscriber-only) Jack Myers Media Business Report: Why You Should Join Quora and What is Transmedia? Last week, several trade organi...

Trust, Transparency and Authenticity: Review of 4As Transformation Conference

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

"Self expression is the new entertainment," commented Arianna Huffington in her opening keynote address at the American Association of Adver...

Notes From the 4A's Conference: Transformation 2010

Linda Sawyer | Posted 05.25.2011 | Media
Linda Sawyer

Amid the discussion of profound advertising changes, the consumer is still at the center, still in control, still wants to be satisfied and respected and still will patronize those companies that are trustworthy and offer discernible value.

TRANSFORMATION 2010 LIVE: News And Twitter Updates From AAAA Conference

Posted 05.25.2011 | Media

Follow Transformation 2010 live through our curated Twitter lists: speakers, attendees, and sponsors of the AAAA conference! Transformation 2010 is...