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AARP Media Sales

Boomers or Bust: Why Super Bowl Advertisers Can't Ignore Boomers

Mark Bradbury | Posted 03.24.2014 | Fifty
Mark Bradbury

Given the size and spending power of the 50+ demographic, they should no longer be sidelined when it comes to advertising.

5 Reasons to Shift Auto Marketing to 50-Plus in 2014

Mark Bradbury | Posted 03.17.2014 | Fifty
Mark Bradbury

U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which contributed an amazing 84 percent of that growth.

Can Boomers Save This Holiday Season?

Mark Bradbury | Posted 01.25.2014 | Business
Mark Bradbury

Conventional wisdom dictates that people cut back on spending after age 50, but Boomers and older consumers have bucked this trend and earned their place at the marketing strategy table.