Given the size and spending power of the 50+ demographic, they should no longer be sidelined when it comes to advertising.
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U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which contributed an amazing 84 percent of that growth.
Conventional wisdom dictates that people cut back on spending after age 50, but Boomers and older consumers have bucked this trend and earned their place at the marketing strategy table.
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