The best part of this, that very few people caught, is that they are for now only going to sell the "plus-size" clothing online. Not at the stores. Apparently, Abercrombie has standards. The "fat, uncool" women cannot go into the stores. They can shop online, where they belong.
Today's communications between customers and companies - about reviews or complaints, customer service praises or critiques, and assessments of a company's social or environmental records - are often animated, emotional, and highly visible. Just ask Applebee's.
I am thrilled to see Abercrombie finally issue what I believe to be a heartfelt apology and I am cautiously optimistic that our hard work has paid off. Abercrombie made a clear commitment and I am determined to ensure that they see it through.
Mr. Karber clearly has good intentions with his #FitchTheHomeless campaign. He is arguing that defining beauty and coolness in such a narrow way is exclusionary and insulting to people who think differently.