Let's face it, coding isn't "cool" to most everyday people. In fact, I dare you to go tell one of your friends you're going to start learning how to code. Chances are most of them will laugh at your efforts. They'll tell you not to do it; that you can't do it; that it's a waste of time. People will make fun of you before they offer a helping hand.
In Cannes this past June, I spent some time on camera with my friend Bob Greenberg, Founder, Chairman, and CEO of R/GA, one of the most creative and innovative agencies on the planet. Watch as Bob and I discuss how R/GA reinvents their business model every nine years and how they are using technology to disrupt the way they think and create.