With all the above positives, why might I have an unfavorable impression of most Super Bowl ads? It's quite simple. Most of them don't sell. They cost a lot and produce questionable returns to those that pay for them.
Media veterans Bob Garfield and Doug Levy are at SXSW talking about a new era in marketing: the relationship era. And guess what? It's not with brands. I had the chance to catch up with them and explore their take on the future of marketing.