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Ad Agencies

Are traditional ad agencies bad for business?

AJ Agrawal | Posted 06.28.2016 | Business
AJ Agrawal

There has been a lot of discussion about the dark side of ad agencies and whether or not it's good for business (see WSJ article from earlier this mon...

What Is the Role of Award Shows for Marketers and for Creative Agencies Moving Forward?

Scott Goodson | Posted 02.19.2017 | Business
Scott Goodson

If you work in advertising or marketing, it's award season now that Super Bowl and the Grammys are over. As you may have heard, advertising awards are and have always been the most tangible evidence of excellence for ad agencies, and the individuals who create award-winning work get better raises, promotions and job options.

Super Bowl Ads Provide a Great Way for Advertisers to Waste $6 Million

Ira Kalb | Posted 01.20.2017 | Business
Ira Kalb

With all the above positives, why might I have an unfavorable impression of most Super Bowl ads? It's quite simple. Most of them don't sell. They cost a lot and produce questionable returns to those that pay for them.

Mad Men vs. Ad Women

Michelle Sassa | Posted 09.23.2016 | Women
Michelle Sassa

my debut novel Copygirl chronicles the (ahem) fictional exploits of a female copywriter trying to beat the boys' club at their own inane game of keep-away. Not unlike Mad Men's Peggy Olson.

3 Dirty Secrets Your Marketing Agency Hides From You

Sajeel Qureshi | Posted 06.23.2015 | Business
Sajeel Qureshi

You may love your marketing agency, but I'll let you in on a secret. If you're a business owner or director of marketing that's paid 5, 6 or even 7 figures for a 'marketing rebrand' lately call your accountant! Your marketing agency is cheating on you.

3 Ways to Win with Digital in 2015

Kandice Ferrell | Posted 03.13.2015 | Technology
Kandice Ferrell

Online communication and marketing tactics are staples of modern business. With the onset of a new year, it is always exciting to look ahead at new trends that will enhance our digital return on investment. Use this easy checklist to ensure you win in 2015.

7 Reasons Your Creative Sucks

Amil Husain | Posted 05.27.2013 | Media
Amil Husain

While structure and planning sound antithetical when it comes to awesome ideas, it's just what's needed to ensure that the one brilliant idea your team came up with isn't their last.

Advertising Is Dead

Amil Husain | Posted 05.22.2013 | Business
Amil Husain

PR companies are creating 30-second spots, advertising agencies are running community management programs and digital agencies are managing large-scale marketing campaigns. What do these changes mean for our industry?

5 Things "Mad Men" Can Learn From Occupy Wall Street And 3 Tips Madison Avenue Can Offer OWS In Return

Jerry Ashton | Posted 06.23.2012 | Media
Jerry Ashton

With a creativity Madison Avenue would envy, OWS people continually invent new ways to promote the agenda and vex the establishment.

How Mad Men Influenced the Way I Recruit Young Advertising Talent

Yolanda M. Owens | Posted 12.05.2011 | Media
Yolanda M. Owens

I'm convinced that if Don Draper ever decided to quit his day job as an ad exec, he'd make one hell of a recruiter. Don has an affinity for young talent and a knack for giving them realism instead of rhetoric.

A Principle Isn't a Principle Until it Costs You Something

Mark A. O'Brien | Posted 12.04.2011 | Business
Mark A. O'Brien

Who owns Agency ideas presented in a pitch... the prospective Client, or the Agency? As an industry, we aren't doing ourselves any favors by not recognizing and abiding by a single industry position on the matter.

How Full-Service Advertising Agencies Are Becoming Interactive

Andrew Cherwenka | Posted 05.25.2011 | Media
Andrew Cherwenka

Technology in the past 10 years moved advertising beyond interruptive one-way push messaging into a two-way participative context. To agencies, this represents more than just a wealth of new media options.

Post Adverpocalypse: Agents & Facilitators in a New Era

Chauncey Zalkin | Posted 05.25.2011 | Business
Chauncey Zalkin

People are afraid to agree that ad agencies are no longer necessary, but what we're doing now cannot be stuffed under the umbrella of ad agency. We're managers of development, story and communication.

Jack Myers' Five Emerging Principles for Redefining Advertising and Marketing Effectiveness

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Marketers, agencies and media companies are struggling to come to grips with the economic downturn, but the economy is camouflaging their most compell...