Sustainability Marketing Needs 'Here's How' Not 'Just Say No'
Because balancing the issues around climate, health, wellness, societal 'good' and cost are interrelated, the question is far more complex than a simple Boolean (yes/no) choice.
Because balancing the issues around climate, health, wellness, societal 'good' and cost are interrelated, the question is far more complex than a simple Boolean (yes/no) choice.
Peggy Conlon | Posted 04.14.2012
Seventy years ago, Americans were trying to crawl out of the Depression, facing unemployment, poverty, war. I won't try to compare the two times -- it's impossible. But what strikes me is the Ad Council had its roots in helping America face adversity and we're still doing it today.
Posted 01.10.2012
One high school student drops out every twenty-six seconds, a statistic LeBron James says he was determined not to be a part of in a new public servic...
April Rudin | Posted 12.17.2011
I scanned the room quickly to get a sense of who was there. Immediately, I noticed Christiane Amanpour talking quietly with Charles Osgood. I walked over and began listening as Christine told Charles of their first meeting.
Alex Wirth | Posted 11.28.2011
This weekend I was in New York for a State Department Panel entitled, "Youth Driving Change: Global Youth and Civic Engagement." The event itself was just as amazing as the story behind it -- one that is still developing.
Billie Jean King | Posted 11.01.2011
If you have arthritis like me, you know that sometimes the pain can feel unmanageable. But I am here to tell you there are ways to manage it. The key is to keep moving and take part in some form of physical activity every day.
AP | By MARY CLARE JALONICK | Posted 08.28.2011
WASHINGTON -- Clean. Cook. Chill. Separate. That's the message of a new U.S. government campaign to raise awareness of safe food handling in the wake...
Debra Bader | Posted 08.22.2011
My advice to you: Learn Hands-Only CPR. It only takes a minute to learn how to help save someone's life. And it could be the life of the person you cherish most in the world.
Posted 08.20.2011
Since 1942, the non-profit Ad Council has been using the power of advertising for social good, educating Americans on important topics, and along the ...
Posted 05.28.2011
Everyone knows that advertising has long been used to influence society -- particularly around consumption of goods. But advertising has also been use...
Peggy Conlon | Posted 05.25.2011
How is it that 17 million children in the U.S. live on the brink of hunger while, at the same time, 9 million American children are obese? It's certainly a troubling paradox.
Peggy Conlon | Posted 05.25.2011
"I didn't know what to do with myself" "I have to make house payments and boat payments" "I worry about myself and my wife. I don't know how we can ...
Wayne Pacelle | Posted 05.25.2011
Each of us can be a voice for shelter pets -- and this week and beyond, let's speak up in an especially loud voice for the seniors and the less-than-perfect animals.
Wayne Pacelle | Posted 05.25.2011
I participated in a press conference Friday afternoon at the Academy of Television Arts & Sciences in Los Angeles, Calif., with Ellen DeGeneres, who i...
Wayne Pacelle | Posted 05.25.2011
A story recently came my way of a lucky dog, Loui, who was adopted through The Shelter Pet Project. This public awareness project urges would-be pet parents to make shelters their first stop when adding a pet to the family.
Huffington Post | Posted 05.25.2011
The Ad Council is celebrating its annual dinner Wednesday night at New York's Waldorf-Astoria Hotel, where it will present Muhtar Kent, Chairman and C...
Greg Coleman | Posted 05.25.2011
It is just breathtaking to think that every year, the energy to create the Ad Council's body of work continues without any wavering. The passion was in the room.
Michael Markarian | Posted 11.17.2011
There's no question that we as a society need to do more to help homeless dogs and cats find loving families, and we are even seeing the issue of pet adoption enter the public policy arena.
Huffington Post | Posted 05.25.2011
The Ad Council — the nonprofit organization that has produced some of America's most memorable public service campaigns — is celebrating i...
Paul Rieckhoff | Posted 05.25.2011
We have a unique opportunity, in this brief moment, to finally turn the page on Vietnam, and welcome our veterans home with the honor and support they have earned.
John Friedman | Posted 04.23.2012