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Ad Executives

Advertising's Human Crisis

William Manfredi | Posted 04.24.2013 | Business
William Manfredi

Advertising executive was named "the most overrated job of 2012" by job-search website CareerCast.com. Indeed, while the public looks at advertising and imagines offices populated by suave Don Draper clones, here in the real world, the industry is facing a talent crisis.

Reorganizing National TV Competitive Sets Based on Business Relationships

Jack Myers | Posted 06.05.2011 | Business
Jack Myers

As advertisers, media agency buyers and media planners approach the annual national TV Upfront season, Jack Myers Media Business Report asked them to ...