Did Time promise M.D. Anderson favorable coverage in return for buying the ad? Both Time and M.D. Anderson told me that did not happen. But there are reasons to be suspicious.
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Cold medication and chocolate milk are great on their own, but when they met each other on the pages of this magazine, things got a little crazy.
In October 1994, HotWired made history by placing on their website the very first banner ad for none other than AT&T. That may not have seemed significant at the time, but it represented a very significant shift in advertising modality.
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