Ad Spending

Sam Stein

In Michigan, Rick Santorum Goes All In

HuffingtonPost.com | Sam Stein | Posted 02.20.2012

Read More: Mitt Romney Michigan, Super Pac, Ad Spending, Santorum Ads, Romney Ads, Santorum 2012, Mitt Romney, Elections 2012, Rick Santorum, Foster Friess, Romney Michigan, Santorum Super Pac, Romney 2012, Super Pac Ads, Video, 2012 Election, Mitt Romney 2012, Foster Friess Sanoturm, Rick Santorum 2012, Primary Campaign, Santorum Michigan, Michigan Santorum, Politics News

NEW YORK -- Former Sen. Rick Santorum's presidential campaign and his allied super PAC are putting all their chips into Michigan in hopes that a win t...

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Ogilvy Mather Chairman Sees Uptick in Ad Spending

Andy Plesser | Posted 05.25.2011

Read More: Ogilvy, Shelly Lazarus, Ad Spending, Media News
Andy Plesser

Marketers are ready to spend money in 2011, buoyed by the economic turnaround that's finally reaching the advertising business, said Shelly Lazarus ...

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Internet Draws More Ad Dollars Than Magazines For First Time Ever

MediaWorks | Nat Ives | Posted 05.25.2011

Read More: Magazine Advertising, Internet Ad Revenue, Ad Spending, Internet Advertising, Magazines, Media News

The internet grew its share of global ad spending to 12.6% last year from 10.5% in 2008, surpassing magazines' slice of the pie for the first time, an...

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Kantar 2009 Media Spending Compared to Myers 2009 Spending Data

Jack Myers | Posted 05.25.2011

Read More: Kantar Media, Jack Myers Spending Forecast, Ad Spending, Advertising, Business News
Jack Myers

Kantar Media last week released its ad spending data for the full year 2009, reporting a decline in year-to-year spending of 12.3% and total ad spending of $125.3 billion.

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The 10 Most Lucrative Shows On TV (PHOTOS)

Huffington Post | Danny Shea | Posted 05.25.2011

Read More: Slidepollajax, Television, Most Lucrative TV Shows, Most Expensive TV Shows, Ad Spending, Tv Ad Spending, Tv, Media News

In the TV world, ratings and demographic numbers are nice, but at the end of the day they all add up to the bottom line. So what are the most lucrativ...

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Ad Spending Drops Overall, But Internet Advertising Up

WWD | Amy Wicks | Posted 05.25.2011

Read More: Ad Spending, Advertising, Internet Advertising, TNS Media Intelligence, Media News

Total U.S. ad spending fell 4.1 percent last year, to $141.7 billion -- and declined 9.2 percent in the fourth quarter alone, according to a new repor...

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Network TV Upfront Forecast: Bad News/Good News Scenarios

Jack Myers | Posted 05.25.2011

Read More: Tv, Ad Spending, Economy, Online, Network Upfronts, Network TV, Advertising, Cable Tv, TV Advertising, Business News
Jack Myers

The day-to-day realities facing television networks, which are certainly feeling the pain of both economic and systemic challenges, are still not that troubling.

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$2.6 Billion Spent On Political Ads In 2008

New York Times | Katharine Seelye | Posted 05.25.2011

Read More: Ads, Advertisements, Political Ads, Ad Spending, Political Advertisements, Media News

Total spending on political advertising this year by candidates and interest groups reached at least $2.6 billion, the highest amount ever in a presid...

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