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Ad Spending

With Yellow Pages Steady Decline In Overall Traffic for 2016, Is It Still Worth Running Ads on Them?

Lisa Froelings | Posted 10.07.2016 | Business
Lisa Froelings

Back in the old days when before the internet became widely popular, most people had to rely on the yellow pages for their information. They used to check out job ads and other ads in the yellow pages and also look for people or companies' contact details.

Being Trump

Chris Weigant | Posted 08.18.2016 | Politics
Chris Weigant

Trump's campaign is now going to fully commit to "letting Trump be Trump." Because, obviously, the problem all along has been that Trump wasn't being Trump enough. Obviously.

Sam Stein

Presidential Campaigns Waste Money On TV Ads As Saturated Voters Tune Out | Sam Stein | Posted 10.26.2012 | Politics

WASHINGTON -- Sensing that voters in his state are fed up with political ads, Ohio Rep. Jim Renacci adopted a novel approach for the final days of his...

Free The Files Teams Up With HuffPost To Unlock Political Ads In Swing States

ProPublica | Amanda Zamora | Posted 10.10.2012 | Denver

By Amanda Zamora, ProPublica In our ever-expanding quest to Free the Files, ProPublica is teaming up with Huffington Post in Denver, Detroit, Miami...

Sam Stein

In Michigan, Rick Santorum Goes All In | Sam Stein | Posted 02.20.2012 | Politics

NEW YORK -- Former Sen. Rick Santorum's presidential campaign and his allied super PAC are putting all their chips into Michigan in hopes that a win t...

Ogilvy Mather Chairman Sees Uptick in Ad Spending

Andy Plesser | Posted 06.04.2013 | Media
Andy Plesser

Marketers are ready to spend money in 2011, buoyed by the economic turnaround that's finally reaching the advertising business, said Shelly Lazarus in...

Internet Draws More Ad Dollars Than Magazines For First Time Ever

MediaWorks | Nat Ives | Posted 05.25.2011 | Media

The internet grew its share of global ad spending to 12.6% last year from 10.5% in 2008, surpassing magazines' slice of the pie for the first time, an...

Kantar 2009 Media Spending Compared to Myers 2009 Spending Data

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Kantar Media last week released its ad spending data for the full year 2009, reporting a decline in year-to-year spending of 12.3% and total ad spending of $125.3 billion.

The 10 Most Lucrative Shows On TV (PHOTOS)

Huffington Post | Danny Shea | Posted 05.25.2011 | Media

In the TV world, ratings and demographic numbers are nice, but at the end of the day they all add up to the bottom line. So what are the most lucrativ...

Ad Spending Drops Overall, But Internet Advertising Up

WWD | Amy Wicks | Posted 05.25.2011 | Media

Total U.S. ad spending fell 4.1 percent last year, to $141.7 billion -- and declined 9.2 percent in the fourth quarter alone, according to a new repor...

Network TV Upfront Forecast: Bad News/Good News Scenarios

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

The day-to-day realities facing television networks, which are certainly feeling the pain of both economic and systemic challenges, are still not that troubling.

$2.6 Billion Spent On Political Ads In 2008

New York Times | Katharine Seelye | Posted 05.25.2011 | Media

Total spending on political advertising this year by candidates and interest groups reached at least $2.6 billion, the highest amount ever in a presid...